{"id":4210,"date":"2013-10-22T10:20:45","date_gmt":"2013-10-22T10:20:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/vente-priveecom-lanceert-zustersite-voor-voeding\/"},"modified":"2013-10-22T10:20:45","modified_gmt":"2013-10-22T10:20:45","slug":"vente-priveecom-lanceert-zustersite-voor-voeding","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/vente-priveecom-lanceert-zustersite-voor-voeding\/","title":{"rendered":"Vente-privee.com lanceert zustersite voor voeding"},"content":{"rendered":"

“Jus de cassis” uit Bourgogne<\/h2>\n

Vente-privee.com is al lang niet meer dat besloten outletportaal waar je als lid enkel voor kleding en aanverwante producten terecht kunt: de site verkoopt intussen ook cd’s<\/strong>, tickets voor concerten en theatervoorstellingen, reizen, hightech en zelfs wijn en champagne.<\/p>\n

\u00a0<\/p>\n

Het succes van die laatste – het bedrijf omschrijft zichzelf als “de grootse Franse wijnverkoper op het internet” – heeft de groep ertoe aangezet om nog een stap verder te gaan:\u00a0donderdag lanceert vente-privee.com zustersite “Miam miam”<\/a>. Daar kunnen leden elke dag een nieuw voedingsproduct van eigen bodem<\/strong>\u00a0kopen. Op de openingsdag zal dat “jus de cassis” zijn uit de Bourgogne.<\/p>\n

\u00a0<\/p>\n

Uitgroeien tot “enorm Zwitsers mes”<\/h2>\n

Het intussen twaalf jaar oude\u00a0vente-privee.com telt zo’n dertien miljoen leden<\/strong> en verwelkomt elke dag 2,5 miljoen bezoekers op zijn site. De groep realiseerde in 2012 een omzet van 1,3 miljard euro (+22% tegenover 2011). Om dat ritme te kunnen aanhouden \u2013 de groep verwacht dit jaar een minder sterke groei (+16%, tot 1,5 miljard euro) \u2013 ziet\u00a0vente-privee.com zich genoodzaakt volop te diversifi\u00ebren.<\/p>\n

\u00a0<\/p>\n

Zo nam de groep recent nog de Franse start-up PassVip over,<\/a> die\u00a0op basis van geolokalisatie advertenties verkoopt<\/strong> aan de retail en de horeca. Wie zich inschrijft voor de dienst, krijgt dan op geregelde tijden exclusieve aanbiedingen van deelnemende winkels in de buurt.<\/p>\n

\u00a0<\/p>\n

De aangesloten retailers betalen een maandabonnement voor de dienst. Zo’n 5.000 winkels maken al gebruik van Vente-privee Le Pass<\/strong>, de nieuwe naam waaronder de dienst vorige week werd gelanceerd. Onder hen klinkende namen als Vero Moda, Planet Sushi, Alinea of Maison de la Literie.<\/p>\n

\u00a0<\/p>\n

“De e-commerce zoals we die tot nog toe hebben gekend, is dood<\/strong>” zegt medestichter en CEO Jacques-Antoine Granjon. “Vandaag wil de klant de vrijheid hebben om nu eens online, dan weer in een boetiek te kopen. Vente-privee.com moet dan ook uitgroeien tot een enorm Zwitsers mes met steeds meer diensten en manieren om te consumeren.”<\/p>\n","protected":false},"excerpt":{"rendered":"

“Jus de cassis” uit Bourgogne Vente-privee.com is al lang niet meer dat besloten outletportaal waar je als lid enkel voor kleding en aanverwante producten terecht kunt: de site verkoopt intussen ook cd’s, tickets voor concerten en theatervoorstellingen, reizen, hightech en zelfs wijn en champagne. \u00a0 Het succes van die laatste – het bedrijf omschrijft zichzelf […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nVente-privee.com lanceert zustersite voor voeding - RetailDetail BE<\/title>\n<meta name=\"robots\" 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