{"id":42289,"date":"2020-07-24T12:12:40","date_gmt":"2020-07-24T12:12:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/cowboy-recolte-23-millions-deuros\/"},"modified":"2020-07-24T12:12:40","modified_gmt":"2020-07-24T12:12:40","slug":"cowboy-recolte-23-millions-deuros","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/cowboy-recolte-23-millions-deuros\/","title":{"rendered":"Cowboy haalt 23 miljoen op"},"content":{"rendered":"<p>De Brusselse e-bikefabrikant <strong>Cowboy<\/strong> heeft in een nieuwe kapitaalronde 23\u00a0miljoen euro opgehaald. Opmerkelijk is dat ook de <strong>Fiat<\/strong>-familie Agnelli in het kapitaal stapt.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Expansie financieren<\/h2>\n<p>Met de nieuwe financi\u00eble middelen wil Cowboy <a href=\"https:\/\/www.tijd.be\/ondernemen\/technologie\/fiat-familie-stapt-in-belgische-start-up-cowboy\/10240403.html\" target=\"_blank\" rel=\"noopener\">nieuwe elektrische fietsen ontwerpen en het verkoopnetwerk uitbreiden<\/a>, schrijft De Tijd. Op dit moment heeft de start-up enkel een verkooppunt in in Brussel. Daarnaast wil het bedrijf in de komende twaalf maanden ook dertig nieuwe medewerkers aantrekken.<\/p>\n<p>\u00a0<\/p>\n<p>Door het uitbreken van de coronacrisis vreesde mede-oprichter Adrien Roose dat het moeilijk zou worden om nieuw kapitaal aan te trekken, maar dat pakte anders uit: &#8220;De crisis heeft geleid tot een boom in de verkoop van elektrische fietsen. We vreesden aanvankelijk dat de verkoop zou terugvallen, omdat we ons marketinginspanningen hadden stopgezet. Maar desondanks is onze verkoop verdrievoudigd&#8221;, zegt Roose.<\/p>\n<p>\u00a0<\/p>\n<h2>Fiat en Juventus<\/h2>\n<p>Het geld \u2013 23\u00a0miljoen euro \u2013 werd gevonden bij vijf durfkapitalisten. De opvallendste naam daarbij is die van Exor Seeds, een investeringsfonds dat deel uitmaakt van het imperium van de Italiaanse familie Agnelli. Die familie is natuurlijk vooral bekend als mede-eigenaar van autoconcern FiatChrysler, maar heeft verder ook belangen in tal van andere bedrijven, waaronder autobouwer Ferrari, voetbalclub Juventus Turijn en zakenblad The Economist. Daarnaast is Exor Seeds ook betrokken bij diverse kleine start-ups in de gezondheidszorg en mobiliteitssector.<\/p>\n<p>\u00a0<\/p>\n<p>Het is reeds de derde kapitaalronde voor Cowboy: de vorige twee brachten 14,5\u00a0miljoen euro op. In\u00a02018 leed de e-bikefabrikant nog een verlies van 3\u00a0miljoen euro, maar Roose heeft de ambitie om volgend jaar rendabel te zijn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Brusselse e-bikefabrikant Cowboy heeft in een nieuwe kapitaalronde 23\u00a0miljoen euro opgehaald. Opmerkelijk is dat ook de Fiat-familie Agnelli in het kapitaal stapt. \u00a0 Expansie financieren Met de nieuwe financi\u00eble middelen wil Cowboy nieuwe elektrische fietsen ontwerpen en het verkoopnetwerk uitbreiden, schrijft De Tijd. Op dit moment heeft de start-up enkel een verkooppunt in in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-42289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cowboy haalt 23 miljoen op - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Brusselse e-bikefabrikant Cowboy heeft in een nieuwe kapitaalronde 23\u00a0miljoen euro opgehaald, onder andere bij Fiat-familie Agnelli.\" \/>\n<meta name=\"robots\" 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