{"id":42575,"date":"2020-08-10T08:56:54","date_gmt":"2020-08-10T08:56:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/superdry-faces-25-turnover-drop-and-huge-loan\/"},"modified":"2020-08-10T08:56:54","modified_gmt":"2020-08-10T08:56:54","slug":"superdry-faces-25-turnover-drop-and-huge-loan","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/superdry-faces-25-turnover-drop-and-huge-loan\/","title":{"rendered":"Superdry verliest kwart omzet, moet heel wat bijlenen"},"content":{"rendered":"

Het coronavirus heeft een krater geslagen in de omzet van modemerk Superdry<\/strong>, dat 70\u00a0miljoen pond (80\u00a0miljoen euro) moet bijlenen. E-commerce groeide flink, maar toch daalde de totale omzet met een kwart.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Beter dan verwacht<\/h2>\n

Het voorbije kwartaal (tot 25\u00a0juli) werd ook voor het Britse modemerk Superdry getekend door de coronacrisis: de omzet daalde in de eigen winkels met 58,1%, terwijl de omzet in de groothandel met 31% terugviel. Online verdubbelden de verkopen echter bijna (+93,2%), wat een deel van het tekort compenseerde en voor een totale omzetdaling van 24,1% zorgde.<\/p>\n

\u00a0<\/p>\n

Toch zijn ze bij Superdry \u2013 en de beleggers in het beursgenoteerde bedrijf met hen \u2013 blij verrast met de cijfers: eerdere prognoses van het kledingmerk waren negatiever. Het Britse label had het immers al moeilijk voordat de pandemie toesloeg en moest ook al tijdens de belangrijke eindejaarperiode teleurstellende prestaties toegeven.<\/p>\n

\u00a0<\/p>\n

Geld voor transformatie<\/h2>\n

“De acties die we tot nu toe hebben ondernomen, hebben onze kaspositie aanzienlijk versterkt<\/a>“, laat medeoprichter en CEO Julian Dunkerton weten. Superdry startte augustus met een netto cashpositie van 57,8\u00a0miljoen pond (64\u00a0miljoen euro). Het bedrijf heeft van zijn banken nu een extra overbruggingskrediet van 70\u00a0miljoen pond verkregen, wat volgens Dunkerton “de flexibiliteit geeft om onze huidige plannen uit te voeren en ons herstel veilig te stellen”.<\/p>\n

\u00a0<\/p>\n

Dunkerton, die een jaar geleden de controle over zijn bedrijf terugwon na een managementcoup<\/a>, zegt overtuigd te zijn het merk te kunnen ‘resetten’<\/a>. Zijn transformatieplannen bestaan er onder meer uit terug te keren naar de oorspronkelijke, Japans ge\u00efnspireerde designs van het merk, de productkeuze te vergroten en kortingen te beperken.<\/p>\n","protected":false},"excerpt":{"rendered":"

Het coronavirus heeft een krater geslagen in de omzet van modemerk Superdry, dat 70\u00a0miljoen pond (80\u00a0miljoen euro) moet bijlenen. E-commerce groeide flink, maar toch daalde de totale omzet met een kwart. \u00a0 Beter dan verwacht Het voorbije kwartaal (tot 25\u00a0juli) werd ook voor het Britse modemerk Superdry getekend door de coronacrisis: de omzet daalde in […]<\/p>\n","protected":false},"author":1,"featured_media":42573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-42575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nSuperdry verliest kwart omzet, moet heel wat bijlenen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het coronavirus heeft een krater geslagen in de omzet van Superdry, dat 80 miljoen euro moet bijlenen. 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