{"id":42896,"date":"2020-08-27T10:25:29","date_gmt":"2020-08-27T10:25:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/action-expands-eighth-market\/"},"modified":"2020-08-27T10:25:29","modified_gmt":"2020-08-27T10:25:29","slug":"action-expands-eighth-market","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/action-expands-eighth-market\/","title":{"rendered":"Action van start in Tsjechi\u00eb, land nummer acht"},"content":{"rendered":"

Action<\/strong> heeft vandaag zijn eerste twee winkels in Tsjechi\u00eb geopend. Het is het achtste land voor de Nederlandse non-fooddiscounter, die nu ook zijn eerste stapjes online waagt.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Overal hetzelfde aanbod<\/h2>\n

Action is in Tsjechi\u00eb geland met de opening van twee winkels op \u00e9\u00e9n dag: in Hradec Kr\u00e1lov\u00e9 en Kladno. In de eerste helft van september komen daar al zeker drie extra winkels bij. Tsjechi\u00eb is het achtste land waar de Nederlandse budgetketen van start gaat, terwijl nummer negen \u2013 Itali\u00eb \u2013 al in de steigers staat.<\/p>\n

\u00a0<\/p>\n

“Er komen nog zeker vijf landen bij<\/a>, waaronder volgend jaar in ieder geval Itali\u00eb. Het gaat bij nieuwe landen altijd om landen die grenzen aan landen waar we al zitten”, zegt CEO Sander Van der Laan tegenover website NU. Die schaalbaarheid is volgens de topman te danken aan de overlap in het assortiment: 95% van het aanbod van 6.000 artikelen is overal identiek.<\/p>\n

\u00a0<\/p>\n

Eerste stappen in e-commerce<\/h2>\n

Op die manier weet Action nog dit jaar honderd bijkomende winkels te openen, waaronder drie vestigingen op de Nederlandse thuismarkt (in Den Haag, Krimpen aan den IJssel en Tilburg). Verdere expansie kan mogelijk ook online, ziet Van der Laan: “Elke consument zit tegenwoordig online, corona heeft dat versneld en ook naar een bredere doelgroep.” Het aantal bezoekers op de website neemt immers sneller toe dan in de fysieke winkels.<\/p>\n

\u00a0<\/p>\n

Toch blijft e-commerce door de lage prijzen bij de keten “verdomd moeilijk” rendabel te krijgen, zegt de discounter. Die experimenteert daarom momenteel met ‘click & collect’ in vijf winkels in Frankrijk<\/a> \u00e9n vijf vestigingen in de regio Antwerpen<\/a>. De lockdown hakte in die landen hard op de resultaten in<\/a>, maar ook voor elders dient het als “een bredere test”. De coronacrisis zorgde namelijk voor een omzetdaling van 50% tot soms 75% in de eerste maanden van dit jaar.<\/p>\n","protected":false},"excerpt":{"rendered":"

Action heeft vandaag zijn eerste twee winkels in Tsjechi\u00eb geopend. Het is het achtste land voor de Nederlandse non-fooddiscounter, die nu ook zijn eerste stapjes online waagt. \u00a0 Overal hetzelfde aanbod Action is in Tsjechi\u00eb geland met de opening van twee winkels op \u00e9\u00e9n dag: in Hradec Kr\u00e1lov\u00e9 en Kladno. In de eerste helft van […]<\/p>\n","protected":false},"author":1,"featured_media":42894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-42896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"\nAction van start in Tsjechi\u00eb, land nummer acht - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Action heeft vandaag zijn eerste twee winkels in Tsjechi\u00eb geopend, het achtste land voor de Nederlandse keten die nu ook zijn eerste stapjes online zet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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