{"id":429,"date":"2011-03-21T12:45:00","date_gmt":"2011-03-21T12:45:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/ikea-advertenties-bekroond-en-verguisd\/"},"modified":"2011-03-21T12:45:00","modified_gmt":"2011-03-21T12:45:00","slug":"ikea-advertenties-bekroond-en-verguisd","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-advertenties-bekroond-en-verguisd\/","title":{"rendered":"IKEA-advertenties bekroond en verguisd"},"content":{"rendered":"<p>Terwijl IKEA in Groot-Brittanni\u00eb in de prijzen is gevallen met een reclamecampagne voor zijn keukens, lijkt het Zweedse woonwarenhuis het met een andere campagne dan weer te hebben verkorven bij heel wat Italianen.<\/p>\n<h2>Gold Award in Groot-Brittanni\u00eb\u2026<\/h2>\n<p>Mother, het reclamebureau van Ikea in Groot-Brittanni\u00eb, heeft een Gold Award gekregen voor de \u201cKitchen Party\u201d-spot die het draaide voor Ikea. De spot is opgebouwd rond de synthesizer-pophit \u201cYou\u2019ll always find me in the kitchen at parties\u201d van Jona Lewie uit de eighties en brengt mensen in beeld die zich amuseren in uiteenlopende Ikea-keukens, waar telkens een feestje doorgaat. Wie goed kijkt, herkent onder de feestvierders overigens Jona Lewie zelf.<\/p>\n<p>\u00a0<\/p>\n<p>{youtubejw}mweZH3bOFG4{\/youtubejw}<\/p>\n<h2>\u2026holebi-rel in Itali\u00eb<\/h2>\n<p>Net dezelfde week verscheen in tal van Italiaanse magazines een advertentie met de slogan \u201cSiamo aperti a tutte le famiglie\u201d (\u201cWe zijn open voor alle families\u201d) op een foto van twee mannen hand in hand. De conservatieve pers, aanleunend bij Berlusconi en de rest van diep katholieke Itali\u00eb, spreken van pure \u201cprovocatie\u201d en \u201ceen goedkope manier om je als bedrijf in de kijker te spelen\u201d.<\/p>\n<p>\u00a0<\/p>\n<p>In een reactie wijst het woonwarenhuis erop dat het streeft naar \u201cgelijkheid voor iedereen\u201d en \u201ceen wereld waarin het leven comfortabeler wordt voor alle gezinnen en koppels, ongeacht hun geaardheid\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Terwijl IKEA in Groot-Brittanni\u00eb in de prijzen is gevallen met een reclamecampagne voor zijn keukens, lijkt het Zweedse woonwarenhuis het met een andere campagne dan weer te hebben verkorven bij heel wat Italianen. Gold Award in Groot-Brittanni\u00eb\u2026 Mother, het reclamebureau van Ikea in Groot-Brittanni\u00eb, heeft een Gold Award gekregen voor de \u201cKitchen Party\u201d-spot die het [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IKEA-advertenties bekroond en verguisd - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-advertenties-bekroond-en-verguisd\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IKEA-advertenties bekroond en verguisd - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Terwijl IKEA in Groot-Brittanni\u00eb in de prijzen is gevallen met een reclamecampagne voor zijn keukens, lijkt het Zweedse woonwarenhuis het met een andere campagne dan weer te hebben verkorven bij heel wat Italianen. 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