{"id":43280,"date":"2020-09-14T13:18:29","date_gmt":"2020-09-14T13:18:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/le-belge-achete-un-tiers-de-produits-supplementaires-en-ligne\/"},"modified":"2020-09-14T13:18:29","modified_gmt":"2020-09-14T13:18:29","slug":"le-belge-achete-un-tiers-de-produits-supplementaires-en-ligne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/le-belge-achete-un-tiers-de-produits-supplementaires-en-ligne\/","title":{"rendered":"Belg koopt een derde meer producten online"},"content":{"rendered":"

Belgen kochten een derde meer spullen online tijdens de eerste helft van dit jaar. Toch kromp de totale e-commercemarkt, omdat er quasi geen reizen, tickets en andere diensten werden verkocht.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Eindelijk matuur<\/h2>\n

Dat de coronacrisis voor een e-commerceboost heeft gezorgd, is nu ook bewezen: uit de BeCommerce Market Monitor blijkt dat Belgen in het afgelopen halfjaar online liefst 33% meer uitgaven aan producten. Ze bestelden ook vaker en meer via het internet: er werd een record gehaald van 59,1 miljoen online aankopen.<\/p>\n

\nHet aantal gebruikers is, met behulp van de lockdown, eveneens gestegen: de kaap van de 8,1 miljoen consumenten is in de voorbije zes maanden bereikt, wat 2% meer is dan een jaar eerder. Opvallend is echter vooral de verschuiving in productcategorie\u00ebn: kleding is voor het eerst de \u201cabsolute nummer een\u201d, zegt Sofie Geeroms van vakorganisatie BeCommerce. Liefst een op drie kledingstukken werd online aangekocht. Voor de coronacrisis was dit nog minder dan 20%.<\/p>\n

\n\u201cWaar we voordien vaak van consumenten hoorden dat ze kleding willen kunnen passen, merken we door de coronacrisis en voornamelijk de lockdown dat Belgen hun weg gevonden hebben naar het kopen van kleding online. Onze markt wordt eindelijk matuur\u201d, aldus Geeroms.\u00a0<\/p>\n

\u00a0<\/p>\n

Helft van de sector plat<\/h2>\n

Alleen kreeg de online dienstensector door de coronacrisis wel zware klappen<\/a>: de verkoop van onder andere reizen en tickets voor attracties en evenementen lag tijdelijk helemaal stil (slechts 1 op 10 online aankopen), terwijl die markt normaal goed is voor ongeveer de helft van alle online uitgaven in Belgi\u00eb.<\/p>\n

\nOmdat diensten vaak duurdere uitgaven zijn, lieten de gevolgen zich sterk voelen in de totale omzet, die neerkwam op 5,1 miljard euro. Dat\u00a0betekent een daling van 10% ten opzichte van de eerste jaarhelft van 2019, maar is ook 17% minder dan verwacht. Toch is BeCommerce optimistisch naar de toekomst toe, wanneer ook de dienstensector opnieuw zal aantrekken.<\/p>\n","protected":false},"excerpt":{"rendered":"

Belgen kochten een derde meer spullen online tijdens de eerste helft van dit jaar. Toch kromp de totale e-commercemarkt, omdat er quasi geen reizen, tickets en andere diensten werden verkocht. \u00a0 Eindelijk matuur Dat de coronacrisis voor een e-commerceboost heeft gezorgd, is nu ook bewezen: uit de BeCommerce Market Monitor blijkt dat Belgen in het […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43280","post","type-post","status-publish","format-standard","hentry","category-algemeen"],"acf":[],"yoast_head":"\nBelg koopt een derde meer producten online - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Belgen kochten een derde meer spullen online tijdens de eerste helft van dit jaar. 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