{"id":43310,"date":"2020-09-15T13:34:00","date_gmt":"2020-09-15T13:34:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/elektro\/apple-tests-express-store-concept-clickcollect\/"},"modified":"2020-09-15T13:34:00","modified_gmt":"2020-09-15T13:34:00","slug":"apple-tests-express-store-concept-clickcollect","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/apple-tests-express-store-concept-clickcollect\/","title":{"rendered":"Apple test Express-winkelconcept voor click&collect"},"content":{"rendered":"

Apple <\/strong>pioniert in Californi\u00eb met een mini-winkel waar klanten hun onlinebestellingen kunnen oppikken of op afspraak terechtkunnen bij een \u2018Genius\u2019. Het winkelconcept is vooral een oplossing voor coronatijden.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Zoals in het postkantoor<\/h2>\n

In de Apple Store van Burlingame in Californi\u00eb is de \u2018klassieke\u2019 winkelbeleving (tijdelijk) vervangen door een \u2018coronaproof\u2019 variant: de iPhonemaker test er voor het eerst een nieuw winkelconcept onder de naam Apple Express. Het gaat om een concept dat zich richt op snelle click&collect en dat er uitziet\u00a0als een eenvoudige mini-winkel<\/a>.<\/p>\n

\nJe kan het concept best vergelijken met een post- of bankloket: Apple heeft\u00a0aan de ingang van de winkel een kleine ruimte gemaakt met twee houten balies om klanten te bedienen. De sober uitziende shop heeft daarnaast nog twee rekken met populaire accessoires die klanten ter plaatse kunnen kopen, maar verder zijn er geen producten uitgestald. Klanten kunnen er enkel hun onlinebestellingen afhalen of \u2013 aan de tweede balie \u2013 op afspraak een Apple Genius-medewerker raadplegen.<\/p>\n

\u00a0<\/p>\n

Voor lanceringsseizoen<\/h2>\n

Om toegang te krijgen tot de Express-winkel\u00a0moeten klanten de QR-code met hun bestelbevestiging inscannen aan de ingang<\/a> en hun identiteitskaart tonen. Bij het bestellen via de webshop of app van Apple moeten onlineshoppers dan ook even op voorhand aangeven dat ze Express Pickup willen.<\/p>\n

\nHoewel bijna driekwart van de Apple Stores ondertussen weer open zijn, is het Express-model interessant met het oog op mogelijke verstrengingen of een volgende virusgolf. Zeker in de Verenigde Staten zijn nog veel winkels van de elektronicaproducent beperkt of enkel op afspraak open. Nu het nieuwe lanceringsseizoen er voor het merk aankomt – wat traditioneel gepaard gaat met lange wachtrijen –\u00a0en ook de drukke eindejaarperiode op komst is, kan een snelle click&collect-optie bovendien extra aantrekkelijk zijn.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple pioniert in Californi\u00eb met een mini-winkel waar klanten hun onlinebestellingen kunnen oppikken of op afspraak terechtkunnen bij een \u2018Genius\u2019. Het winkelconcept is vooral een oplossing voor coronatijden. \u00a0 Zoals in het postkantoor In de Apple Store van Burlingame in Californi\u00eb is de \u2018klassieke\u2019 winkelbeleving (tijdelijk) vervangen door een \u2018coronaproof\u2019 variant: de iPhonemaker test er […]<\/p>\n","protected":false},"author":1,"featured_media":43308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro"],"acf":[],"yoast_head":"\nApple test Express-winkelconcept voor click&collect - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apple pioniert in Californi\u00eb met een mini-winkel waar klanten hun 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