{"id":43482,"date":"2020-09-23T12:33:42","date_gmt":"2020-09-23T12:33:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/uncle-bens-becomes-bens-original\/"},"modified":"2020-09-23T12:33:42","modified_gmt":"2020-09-23T12:33:42","slug":"uncle-bens-becomes-bens-original","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/uncle-bens-becomes-bens-original\/","title":{"rendered":"Uncle Ben\u2019s wordt Ben\u2019s Original"},"content":{"rendered":"

De rijst van Uncle Ben\u2019s <\/strong>gaat voortaan door het leven als Ben\u2019s\u00a0Original<\/strong>. De naamsverandering komt er na kritiek op de mascotte van het merk in het kader van de Black Lives Matter-beweging.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Racistische ondertoon<\/h2>\n

\n\u201cDe afgelopen weken hebben we geluisterd naar duizenden consumenten, onze eigen medewerkers en andere belanghebbenden uit de hele wereld. We begrijpen de ongelijkheden die werden geassocieerd met de naam en het gezicht van het merk Uncle Ben’s en zoals we in juni hebben aangekondigd, engageren we ons voor verandering\u201d, zegt eigenaar Mars in een persverklaring.<\/p>\n

\nUncle Ben\u2019s kwam samen met andere merken onder vuur te liggen<\/a>, omdat de naam dateert uit een periode van rassenongelijkheid in de VS en een racistische ondertoon zou hebben. De benaming \u2018Uncle\u2019 werd in het begin van vorige eeuw namelijk door blanken gebruikt voor zwarte mannen, om ze geen \u2018meneer\u2019 te hoeven noemen.<\/p>\n

\u00a0<\/p>\n

Geen gezicht meer<\/h2>\n

Ook de beeltenis van \u2018ome Ben\u2019 op de verpakking is omstreden: hoewel hij een succesvolle rijstboer in het zuiden van de VS moest symboliseren, werd de man geschetst naar een ober in het restaurant waar de oprichters van het merk het idee bedachten. In juni reageerde houdstermaatschappij Mars dat het bedrijf op zoek zou gaan naar een alternatief, in overleg met betrokkenen.<\/p>\n

\nNu verdwijnt het gezicht van de verpakkingen en krijgt het merk de naam Ben\u2019s Original. De nieuwe verpakkingen zullen vanaf 2021 hun weg vinden naar de winkelrekken. Ben’s Original belooft bovendien om een nieuwe merkmissie uit te dragen, namelijk \u201ciedereen een plaats aan de tafel bieden\u201d. Dat doet het bedrijf onder meer met programma’s voor onderbedeelde gemeenschappen. Een eerste partnership in dit verband is een samenwerking met National Urban League in de VS, om zwarte aspirant-koks te ondersteunen door middel van studiebeurzen.<\/p>\n","protected":false},"excerpt":{"rendered":"

De rijst van Uncle Ben\u2019s gaat voortaan door het leven als Ben\u2019s\u00a0Original. De naamsverandering komt er na kritiek op de mascotte van het merk in het kader van de Black Lives Matter-beweging. \u00a0 Racistische ondertoon \u201cDe afgelopen weken hebben we geluisterd naar duizenden consumenten, onze eigen medewerkers en andere belanghebbenden uit de hele wereld. We […]<\/p>\n","protected":false},"author":1,"featured_media":43480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nUncle Ben\u2019s wordt Ben\u2019s Original - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De rijst van Uncle Ben\u2019s gaat voortaan door het leven als Ben\u2019s Original. 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