{"id":43572,"date":"2020-09-29T08:02:23","date_gmt":"2020-09-29T08:02:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/de-la-biere-fumee-pour-lutter-contre-les-effets-du-coronavirus\/"},"modified":"2020-09-29T08:02:23","modified_gmt":"2020-09-29T08:02:23","slug":"de-la-biere-fumee-pour-lutter-contre-les-effets-du-coronavirus","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/de-la-biere-fumee-pour-lutter-contre-les-effets-du-coronavirus\/","title":{"rendered":"\u2018Gerookt\u2019 bier moet coronaleed verzachten"},"content":{"rendered":"<p>Met het \u2018gerookte\u2019 blonde bier Cornet Smoked brengt <strong>Swinkels Family Brewers<\/strong> een unieke beleving naar de biercategorie. Zo hoopt de brouwer ook de horeca een hart onder de riem te steken in moeilijke coronatijden.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Subtiele rooksmaak<\/h2>\n<p>Na de succesvolle lancering van Cornet in 2014 lanceren de brouwers van Brouwerij De Hoorn (net als Palm een onderdeel van Swinkels Family Brewers) nu Cornet Smoked: een uniek blond Belgisch bier dat door toevoeging van gerookte eikenhouten snippers tijdens het brouwen een subtiele rooksmaak krijgt. \u201cHet heeft alles van het krachtige en toch zachte karakter van Cornet maar door de subtiele rokerige toets krijgt de smaak meer diepgang,\u201d zegt brouwmeester Stijn Bundervoet.<br \/>\n\u00a0<\/p>\n<p>Cornet is in Belgi\u00eb en Nederland \u00e9\u00e9n van de meest succesvolle bierintroducties van de laatste jaren. Op zes jaar tijd kende het merk een steile opmars in horeca en retail. Het idee om er een extra smaakbeleving aan toe te voegen kwam er op basis van eigen inzichten \u00e9n reacties van consumenten. Het cre\u00ebren van Cornet Smoked nam meer dan een jaar ontwikkeling in beslag. De brouwer hoopt hiermee op een nieuwe groei-impuls: door de coronacrisis kreeg de bierverkoop immers klappen, met name in het out-of-home kanaal.<br \/>\n\u00a0<\/p>\n<p>Het nieuwe bier komt begin oktober als Limited Edition in flesjes van 33 centiliter op de markt. In Belgi\u00eb zal het verkocht worden bij Colruyt, Spar, Alvo, Okay, Collect &amp; Go, in gespecialiseerde drankenhandels en horeca, en online. In Nederland verschijnt Cornet Smoked in de rekken bij Jan Linders, bij geselecteerde slijters, in de horeca en online.<br \/>\n\u00a0<\/p>\n<p>Bijzonder is een \u2018serveerritueel\u2019 dat de brouwer bedacht voor de betere horecazaak: het glas wordt, voor het inschenken, aan de hand van een \u2018smoke gun\u2019 gevuld met extra rook waardoor het \u2018smoked\u2019 karakter wordt versterkt en extra aroma\u2019s worden toegevoegd.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Met het \u2018gerookte\u2019 blonde bier Cornet Smoked brengt Swinkels Family Brewers een unieke beleving naar de biercategorie. Zo hoopt de brouwer ook de horeca een hart onder de riem te steken in moeilijke coronatijden. \u00a0 Subtiele rooksmaak Na de succesvolle lancering van Cornet in 2014 lanceren de brouwers van Brouwerij De Hoorn (net als Palm [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Gerookt\u2019 bier moet coronaleed verzachten - RetailDetail BE<\/title>\n<meta name=\"description\" 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