{"id":4359,"date":"2013-11-14T09:52:53","date_gmt":"2013-11-14T09:52:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/elektro\/philips-pakt-uit-met-een-nieuw-logo\/"},"modified":"2013-11-14T09:52:53","modified_gmt":"2013-11-14T09:52:53","slug":"philips-pakt-uit-met-een-nieuw-logo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/philips-pakt-uit-met-een-nieuw-logo\/","title":{"rendered":"Philips pakt uit met een nieuw logo"},"content":{"rendered":"<h2>&#8220;Innovation &amp; You&#8221;<\/h2>\n<p>Innovation &amp; You, zo luidt de nieuwe slogan van Philips, die er mee voor moet zorgen dat het bedrijf<strong> tegen 2025 zijn bereik kan verdubbelen<\/strong>. Philips hoopt in dat jaar maar liefst 3 miljard mensen met zijn producten te bedienen.<\/p>\n<p>\u00a0<\/p>\n<p>Het nieuwe logo grijpt dan weer terug naar het verleden: het is het oude logo, met de bekende sterren, in een modern jasje gegoten. <strong>De laatste jaren was dat logo een beetje verdwenen<\/strong>, maar nu komt het terug prominent op alle producten te staan. Het originele logo wordt al sinds 1927 gebruikt.<\/p>\n<p>\u00a0<\/p>\n<h2>Blijvend investeren in innovatie<\/h2>\n<p>Philips is nog steeds bezig met de reorganisatie die het enkele jaren geleden startte. Daardoor zullen er<strong> tegen 2015 wereldwijd in totaal 9.000 banen zijn verdwenen<\/strong> bij het bedrijf. Zo wil Philips meer ruimte cre\u00ebren om nieuwe markten te voorzien van nieuwe producten.<\/p>\n<p>\u00a0<\/p>\n<p>Ondertussen <strong>blijft Philips wel investeren in innovatie<\/strong>, zoals Frans van Houten benadrukte bij de onthulling van het logo en de slogan: &#8220;Innovatie zit in ons DNA. Daarom investeren we jaarlijks 1,8 miljard euro in onderzoek en ontwikkeling. Maar innovatie gaat niet alleen om nieuwe producten, het gaat ook om de ontwikkeling van nieuwe businessmodellen, die de klant verder helpen.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Innovation &amp; You&#8221; Innovation &amp; You, zo luidt de nieuwe slogan van Philips, die er mee voor moet zorgen dat het bedrijf tegen 2025 zijn bereik kan verdubbelen. Philips hoopt in dat jaar maar liefst 3 miljard mensen met zijn producten te bedienen. \u00a0 Het nieuwe logo grijpt dan weer terug naar het verleden: het [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Philips pakt uit met een nieuw logo - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/philips-pakt-uit-met-een-nieuw-logo\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Philips pakt uit met een nieuw logo - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"&#8220;Innovation &amp; You&#8221; Innovation &amp; You, zo luidt de nieuwe slogan van Philips, die er mee voor moet zorgen dat het bedrijf tegen 2025 zijn bereik kan verdubbelen. 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