{"id":43595,"date":"2020-09-29T12:48:46","date_gmt":"2020-09-29T12:48:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/les-chocolats-meurisse-font-leur-grand-retour\/"},"modified":"2020-09-29T12:48:46","modified_gmt":"2020-09-29T12:48:46","slug":"les-chocolats-meurisse-font-leur-grand-retour","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/les-chocolats-meurisse-font-leur-grand-retour\/","title":{"rendered":"Chocolademerk Meurisse maakt comeback"},"content":{"rendered":"<p>Na meer dan een decennium komt <strong>Meurisse<\/strong>, naar eigen zeggen het oudste chocolademerk van Belgi\u00eb, terug. Verre achterkleinzonen van de oprichter willen er nu een biologisch DTC-merk van maken.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Nog hoge merkbekendheid<\/h2>\n<p>Henry en Clement Van Vyve, achter-achter-achterkleinzonen van oprichter A. Meurisse, brengen chocolademerk Meurisse terug naar de consument. De broers namen de merknaam vorig jaar over van <strong>Mondelez<\/strong>, maar het label lag toen al meer dan tien jaar niet meer in de winkelrekken. Nochtans zou er onder vijfentwintigplussers nog een merkbekendheid van meer dan 65% zijn.<\/p>\n<p>\nDe overnemers zorgen daarom nu voor een herlancering, eerst via een webshop en later ook wholesaledistributie in een selectie van winkels, zoals in biowinkels, retail en de \u201cbetere horeca en deli\u2019s\u201d, aldus de initiatiefnemers in een persbericht. De focus blijft niettemin liggen op direct-to-consumer, waarbij Meurisse voor onlinebeleving wil zorgen met exclusieve producten, samenwerkingen met kunstenaars of andere merken en online recepten en content.<\/p>\n<p>\u00a0<\/p>\n<h2>Biologisch en rechtstreeks<\/h2>\n<p>Het assortiment werd eveneens vernieuwd, met acht aangepaste smaken en een doorgedreven aanpak rond duurzaamheid. Meurisse wil voortaan 100% verantwoorde chocolade maken, door rechtstreeks samen te werken met de cacaoboeren en gecertifieerd biologische tabletten af te leveren. Ook de verpakkingen zijn volledig recycleerbaar. Initiatiefnemers Henry en Clement Van Vyve hopen zo in 2021 ook het B-corpcertificaat te behalen.<\/p>\n<p>\nDe chocolade van het merk, dat in 1845 voor het eerst daglicht zag in Antwerpen, is vanaf 1 oktober online beschikbaar en eind dit jaar in een selectie van fysieke verkooppunten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na meer dan een decennium komt Meurisse, naar eigen zeggen het oudste chocolademerk van Belgi\u00eb, terug. Verre achterkleinzonen van de oprichter willen er nu een biologisch DTC-merk van maken. \u00a0 Nog hoge merkbekendheid Henry en Clement Van Vyve, achter-achter-achterkleinzonen van oprichter A. Meurisse, brengen chocolademerk Meurisse terug naar de consument. De broers namen de merknaam [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chocolademerk Meurisse maakt comeback - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Na meer dan een decennium komt Meurisse, het oudste chocolademerk van Belgi\u00eb, terug als biologisch DTC-merk.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/les-chocolats-meurisse-font-leur-grand-retour\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chocolademerk Meurisse maakt comeback - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Na meer dan een decennium komt Meurisse, het oudste chocolademerk van Belgi\u00eb, terug als biologisch DTC-merk.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/les-chocolats-meurisse-font-leur-grand-retour\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-29T12:48:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/c7fKdRCQ.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" 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