{"id":43966,"date":"2020-10-14T15:49:31","date_gmt":"2020-10-14T15:49:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/delhaize-fresh-atelier-victim-corona-virus\/"},"modified":"2020-10-14T15:49:31","modified_gmt":"2020-10-14T15:49:31","slug":"delhaize-fresh-atelier-victim-corona-virus","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/delhaize-fresh-atelier-victim-corona-virus\/","title":{"rendered":"Delhaize Fresh Atelier overleeft corona niet"},"content":{"rendered":"<p><strong>Delhaize<\/strong> zet de winkelformule Fresh Atelier stop. Het bekroonde concept is het slachtoffer geworden van de coronacrisis: de vraag naar \u2019on the go\u2019 voeding is stilgevallen. Wel broedt de retailer al op een nieuw concept.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>\u201cGeen mislukking\u201d<\/h2>\n<p>Delhaize zet de expansie van z\u2019n winkelformule Fresh Atelier stop omwille van de fundamentele impact van de coronapandemie. De consumentenverwachtingen zijn immers drastisch veranderd sinds de lockdown. De bestaande winkels worden omgebouwd naar andere formules die beter inspelen op de heersende noden.\u00a0<br \/>\n\u00a0<\/p>\n<p>\u201cDit is geen mislukking,&#8221; benadrukt woordvoerder Roel Dekelver van Delhaize: \u201cWe hebben hier veel uit geleerd en we hebben elementen uit de formule ge\u00efmplementeerd in andere concepten. Maar de omstandigheden zitten tegen: sinds maart is er geen vraag meer naar \u2018on the go\u2019 voeding en momenteel zien we geen perspectief. We zullen de tien bestaande winkels ombouwen: een deel naar Shop &amp; Go en een deel naar een nieuwe concept dat beter beantwoordt aan de consumentenverwachtingen.\u201d Over dat nieuwe concept zal Delhaize binnenkort meer communiceren.<br \/>\n\u00a0<\/p>\n<p>Met Fresh Atelier wilde Delhaize klanten bedienen die op zoek zijn naar ultraverse, gezonde, flexibele en handige maaltijdoplossingen. De winkels fungeerden ook als afhaalpunt voor online bestellingen. De keten opende tien vestigingen, die uitgebaat worden door zelfstandige ondernemers. Het concept ontving de prestigieuze Mercuriusprijs van Comeos voor meest innovatieve winkelconcept in 2019. Maar toen kwam de coronacrisis\u2026 \u201cNa een doorgedreven analyse van het pilootproject moet Delhaize vandaag vaststellen dat het vooropgestelde concept niet\u00a0 beantwoordt aan de actuele behoeften van de klanten,\u201d klinkt het.<\/p>\n<p>\u00a0<\/p>\n<p>De herbestemming van de 10 bestaande winkels ziet er als volgt uit :<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fresh Atelier Ravenstein (Brussel) \u2013 Op termijn Shop&amp;Go<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fresh Atelier Groenplaats (Antwerpen) \u2013 Op termijn nieuw winkelconcept<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fresh Atelier Kronenburg (Antwerpen) \u2013 Op termijn nieuw winkelconcept<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fresh Atelelier Meir (Antwerpen) \u2013 Sluiten van winkelpunt op termijn<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fresh Atelier Diestsestraat (Leuven) \u2013 Shop&amp;Go<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fresh Atelier Enseignement (Brussel) \u2013 Op termijn nieuw winkelconcept<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fresh Atelier Fort Jaco (Brussel) \u2013 Op termijn nieuw winkelconcept<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fresh Atelier Bascule (Brussel) \u2013 Op termijn nieuw winkelconcept<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fresh Atelier Dansaert (Brussel) &#8211;\u00a0 Op termijn\u00a0 nieuw winkelconcept<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fresh Atelier Noordstation (Brussel) blijft onveranderd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Delhaize zet de winkelformule Fresh Atelier stop. Het bekroonde concept is het slachtoffer geworden van de coronacrisis: de vraag naar \u2019on the go\u2019 voeding is stilgevallen. Wel broedt de retailer al op een nieuw concept. \u00a0 \u201cGeen mislukking\u201d Delhaize zet de expansie van z\u2019n winkelformule Fresh Atelier stop omwille van de fundamentele impact van de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-43966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delhaize Fresh Atelier overleeft corona niet - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Delhaize zet de winkelformule Fresh Atelier stop. 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