{"id":44347,"date":"2020-10-28T16:47:16","date_gmt":"2020-10-28T16:47:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/shopify-merchants-can-now-also-sell-tiktok\/"},"modified":"2020-10-28T16:47:16","modified_gmt":"2020-10-28T16:47:16","slug":"shopify-merchants-can-now-also-sell-tiktok","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/shopify-merchants-can-now-also-sell-tiktok\/","title":{"rendered":"Shopify-handelaars kunnen nu ook verkopen op TikTok"},"content":{"rendered":"

Shoppen kan binnenkort ook op TikTok<\/strong>: de filmpjesapp gaat in zee met Shopify<\/strong>, zodat bijna een miljoen retailers hun producten rechtstreeks kunnen aanbieden aan gebruikers van het sociale netwerk.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Verkopen per video<\/h2>\n

Het razend populaire TikTok wordt straks ook een winkelbestemming. Gebruikers zullen binnenkort rechtstreeks in de app producten kunnen kopen, dankzij een nieuwe samenwerking met webshopaanbieder Shopify. Zowat een miljoen retailers en merken kunnen zo adverteren en aan \u2018social commerce\u2019 doen via TikTok: ze kunnen een \u201cTikTok for Business\u201d-account aanmaken en video’s posten met \u201cshoppable ads\u201d<\/a>, bericht Charged Retail.<\/p>\n

\nHandelaars kunnen in de app kiezen om zich op een bepaald publiek te richten, bijvoorbeeld op basis van gender, leeftijd, gedrag en videocategorie\u00ebn. Ze zullen ook kunnen volgen hoe de videocampagne presteert en krijgen data over het gedrag van gebruikers: de retailers worden op de hoogte gehouden over wie naar hun pagina surft, items in de winkelwagen plaatst, via de app bestelt en zo meer.<\/p>\n

\nNu al gaat de dienst in de VS van start, begin volgend jaar komt het ook naar Europa en Azi\u00eb. TikTok onderzoekt al enige tijd manieren om buiten China voet aan wal in de retail te krijgen, maar de pogingen van Amerikaans president Trump om het platform in de VS te verbieden, maakten dat tot nu toe niet gemakkelijk. De app kan niettemin buigen op honderdduizenden jonge Gen Z-consumenten, die volgens het bedrijf graag op de hoogte blijven van hun favoriete merken. Ook WhatsApp kondigde eerder deze week stappen<\/a> in de richting van ge\u00efntegreerde e-commerce aan.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Shoppen kan binnenkort ook op TikTok: de filmpjesapp gaat in zee met Shopify, zodat bijna een miljoen retailers hun producten rechtstreeks kunnen aanbieden aan gebruikers van het sociale netwerk. \u00a0 Verkopen per video Het razend populaire TikTok wordt straks ook een winkelbestemming. Gebruikers zullen binnenkort rechtstreeks in de app producten kunnen kopen, dankzij een nieuwe […]<\/p>\n","protected":false},"author":1,"featured_media":44345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-44347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"\nShopify-handelaars kunnen nu ook verkopen op TikTok - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Shoppen kan binnenkort ook op TikTok: de filmpjesapp gaat in zee met Shopify, zodat bijna een miljoen retailers hun producten rechtstreeks kunnen aanbieden aan gebruikers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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