{"id":44633,"date":"2020-11-10T09:06:07","date_gmt":"2020-11-10T09:06:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/vf-corporation-acquires-exclusive-fashion-label-supreme\/"},"modified":"2020-11-10T09:06:07","modified_gmt":"2020-11-10T09:06:07","slug":"vf-corporation-acquires-exclusive-fashion-label-supreme","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/vf-corporation-acquires-exclusive-fashion-label-supreme\/","title":{"rendered":"VF Corporation verwerft exclusief label Supreme"},"content":{"rendered":"<p><strong>VF\u00a0Corporation<\/strong>, moederbedrijf van onder meer <strong>Kipling<\/strong> en <strong>The North Face<\/strong>, neemt het exclusieve merk <strong>Supreme<\/strong> over voor 2,1 miljard dollar (1,8 miljard euro). De overname moet de e-commerceomzet van de modereus een nieuwe boost geven.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Schaarste<\/h2>\n<p>Supreme situeert zich in het streetwearsegment en is erg populair bij skaters en in de hiphopwereld. Het is het levenswerk van James Jebbia. Die wist een uniek imago rond het merk te scheppen, dat gevoed en in stand gehouden wordt door het cre\u00ebren van artifici\u00eble schaarste. Zo worden de kledingstukken in hooguit enkele honderden exemplaren geproduceerd. De verkoop gebeurt voornamelijk online \u2013 Supreme heeft wereldwijd slechts 12 winkels, waarvan 2 in Europa. De meeste items zijn dan ook in luttele minuten uitverkocht.<\/p>\n<p>\u00a0<\/p>\n<p>Over de omzet en winst van Supreme is relatief weinig bekend. Volgens De Tijd zou de omzet dit boekjaar moeten uitkomen <a href=\"https:\/\/www.tijd.be\/ondernemen\/retail\/moederbedrijf-kipling-koopt-exclusief-label-supreme\/10264060.html\" target=\"_blank\" rel=\"noopener\">boven de 500 miljoen dollar<\/a> (422 miljoen euro). Het label rekent ook op een jaarlijkse groei van 8 \u00e0 10%.<\/p>\n<p>\u00a0<\/p>\n<p>VF Corporation legt uiteindelijk 2,1 miljard dollar (1,8 miljard euro) op tafel voor Supreme. De overname moet de online verkoop van de Amerikaanse modegroep ondersteunen. Supreme haalt meer dan 60% van zijn omzet uit de verkoop via internet.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>VF\u00a0Corporation, moederbedrijf van onder meer Kipling en The North Face, neemt het exclusieve merk Supreme over voor 2,1 miljard dollar (1,8 miljard euro). De overname moet de e-commerceomzet van de modereus een nieuwe boost geven. \u00a0 Schaarste Supreme situeert zich in het streetwearsegment en is erg populair bij skaters en in de hiphopwereld. Het is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-44633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VF Corporation verwerft exclusief label Supreme - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"VF Corporation, moederbedrijf van onder meer Kipling en The North Face, neemt het exclusieve merk Supreme over voor 2,1 miljard dollar (1,8 miljard euro). 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