{"id":44704,"date":"2020-11-12T16:46:34","date_gmt":"2020-11-12T16:46:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/primeur-une-franchise-ad-delhaize-ouvre-un-albert-heijn\/"},"modified":"2020-11-12T16:46:34","modified_gmt":"2020-11-12T16:46:34","slug":"primeur-une-franchise-ad-delhaize-ouvre-un-albert-heijn","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/primeur-une-franchise-ad-delhaize-ouvre-un-albert-heijn\/","title":{"rendered":"Primeur: AD Delhaize franchisenemer opent Albert Heijn supermarkt"},"content":{"rendered":"<p>In Willebroek opent <strong>Albert Heijn<\/strong> volgende week zijn 55ste Belgische supermarkt. Opmerkelijk detail: de franchisenemer heeft aan de overkant van de straat al een <strong>AD Delhaize<\/strong>. \u201cHet bewijs dat beide formules perfect complementair zijn,\u201d reageren Albert Heijn en Delhaize in koor.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Twee complementaire merken<\/h2>\n<p>Op woensdag 18 november opent Albert Heijn aan de Dendermondsesteenweg in Willebroek, in een pand waar voordien een Carrefour Market gevestigd was.\u00a0Kleine bijzonderheid: aan de overkant van de straat bevindt zich een AD Delhaize supermarkt. Beide winkels worden uitgebaat door franchisenemer Fr\u00e9d\u00e9ric Van Hoecke. Het is niet de eerste locatie waar beide formules in elkaars onmiddellijke nabijheid zitten, maar het is w\u00e9l de eerste keer dat een Delhaize-ondernemer de kans krijgt om een Albert Heijn winkel uit te baten. Eigenlijk is het een logische evolutie, vinden beide zustermerken.<br \/>\n\u00a0<\/p>\n<p>\u201cWat ons betreft is dit het perfecte bewijs dat de twee formules naast elkaar kunnen floreren,\u201d zegt Albert Heijn-woordvoerder Ann Maes aan RetailDetail. Ook in retailpark Pajot in Sint-Pieters-Leeuw bijvoorbeeld opende Albert Heijn dit jaar al een supermarkt vlakbij een Delhaize-filiaal. \u201cHet is simpel: we hebben twee sterke merken die volledig complementair zijn. De strategische focus van die twee merken is anders. Met Albert Heijn spelen we sterk op de prijs en het verrassende assortiment dat fundamenteel verschilt van dat van Delhaize, waar men sterker de kaart trekt van kwaliteit, vers en gezond.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>Geen kannibalisatie<\/h2>\n<p>\u201cWe zien dat onze ondernemers ambitie hebben om te groeien en meer winkels uit te baten,\u201d reageert Roel Dekelver van Delhaize. \u201cWe ondersteunen hen graag, maar soms is er in hun regio geen ruimte meer om nog een Delhaize te openen. Daarom hebben we groen licht gegeven om een aantal proefprojecten op te starten waarbij Delhaize-uitbaters een winkel van Albert Heijn kunnen openen. Als een zelfstandige ondernemer ervoor kiest om in de nabijheid van zijn Delhaize een Albert Heijn te openen, dan toont dit voor ons aan dat beide formules complementair zijn en dat er geen kannibalisatie zal zijn. Een beter bewijs ga je niet vinden.\u201d<br \/>\n\u00a0<\/p>\n<p>Het is een test, benadrukt hij wel. \u201cHet is de eerste keer en we zullen zien wat het geeft. Maar we steunen dit: het is een logische evolutie, we behoren tot dezelfde familie. Er staat overigens wel een Chinese muur tussen de twee zaken: het zijn twee verschillende ondernemingen die elk hun eigen commerci\u00eble koers varen.\u201d<br \/>\n\u00a0<\/p>\n<p>Zullen nog meer Delhaize-ondernemers de kans krijgen om een Albert Heijn te openen? \u201cDat is op dit moment nog niet aan de orde, dit is voorlopig een alleenstaand verhaal. Maar we hebben sowieso nog veel expansieopportuniteiten in Vlaanderen,\u201d zegt Ann Maes. Plannen in de andere richting zijn er momenteel niet: er is dus nog geen sprake van dat Albert Heijn-ondernemers ook een Delhaize zouden uitbaten.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Willebroek opent Albert Heijn volgende week zijn 55ste Belgische supermarkt. Opmerkelijk detail: de franchisenemer heeft aan de overkant van de straat al een AD Delhaize. \u201cHet bewijs dat beide formules perfect complementair zijn,\u201d reageren Albert Heijn en Delhaize in koor. \u00a0 Twee complementaire merken Op woensdag 18 november opent Albert Heijn aan de Dendermondsesteenweg [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-44704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Primeur: AD Delhaize franchisenemer opent Albert Heijn supermarkt - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In Willebroek opent Albert Heijn volgende week zijn 55ste Belgische supermarkt. 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