{"id":4472,"date":"2013-11-26T10:00:18","date_gmt":"2013-11-26T10:00:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/louis-delhaize-lanceert-drive-insupermarkt-wink\/"},"modified":"2013-11-26T10:00:18","modified_gmt":"2013-11-26T10:00:18","slug":"louis-delhaize-lanceert-drive-insupermarkt-wink","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/louis-delhaize-lanceert-drive-insupermarkt-wink\/","title":{"rendered":"Louis Delhaize lanceert drive-insupermarkt Wink"},"content":{"rendered":"<h2>Eerste autonome drive-indienst<\/h2>\n<p>Wink wordt \u201canders dan alles wat tot nu toe bestaat in Belgi\u00eb\u201d, meent gedelegeerd bestuurder C\u00e9dric Antoine: het is immers de <strong>eerste autonome \u2018drive\u2019 in ons land<\/strong>, zoals die in Frankrijk al veel langer bestaan en met <a target=\"_blank\" href=\"http:\/\/www.retaildetail.nl\/nederland\/nl-food\/item\/15159-superdirectcom-wil-naar-50-supergoedkope-vestigingen\" rel=\"noopener\">Superdirect sinds kort ook in Nederland<\/a>.<\/p>\n<p>\u00a0<\/p>\n<p>Het systeem werkt als volgt: via de website (of vanaf 2014 ook de mobiele app) plaatst de consument zijn bestelling en <strong>twee uur later kan hij zijn boodschappen gaan oppikken<\/strong> bij een afhaalpunt. Betalen gebeurt op voorhand, dus de klant hoeft zich enkel aan te melden aan een meldpaal op de parking en een operator komt de bestelling in de koffer plaatsen.<\/p>\n<h2>\n<br \/>Webwinkelen met menselijk contact<\/h2>\n<p>De naam Wink staat voor knipoog, en dat drukt volgens Antoine ook de missie van het concept uit: \u201chet leven een stukje eenvoudiger maken\u201d. De knipoog staat verder naar eigen zeggen ook voor menselijk contact, want om de onwennige Belg te overtuigen om online boodschappen te doen, benadrukt de drive-indienst een <strong>persoonlijke ontvangst door de medewerkers<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cOnze medewerkers openen het doosje met eieren voor de ogen van de klant om zich ervan te vergewissen dat er geen gebroken zijn en tonen desgewenst ook de geselecteerde groenten en fruit. De consument kan dan nog vragen om bijvoorbeeld een stuk fruit te wisselen\u201d, aldus de gedelegeerd bestuurder. Toch <strong>wordt geen meerkost aangerekend voor dienstverlening<\/strong>, wat bij de distributieketens op dit moment bij kleine bestellingen wel nog het geval is.<\/p>\n<p>\u00a0<\/p>\n<h2>Tien afhaalpunten over drie jaar<\/h2>\n<p><strong>Achter Wink gaat de Louis Delhaize Group schuil<\/strong>, die de afhaaldienst als een apart merk in de markt wil zetten. Het verklaart desalniettemin hoe de dienst aan zijn aanbod komt en aan vergelijkbare prijzen \u2013 \u201chetzelfde als in een gewone supermarkt\u201d \u2013 als bij de offline distributeurs.<\/p>\n<p>\u00a0<\/p>\n<p>Dat de dienst gratis is, is volgens Wink<strong> mogelijk dankzij operationele effici\u00ebntie<\/strong>. \u201cAnders dan bij andere spelers is de afhaaldienst voor ons geen extra service. Uitleveren is ons m\u00e9tier. Er gaat heel wat energie en geld verloren door de goederen eerst in de rekken van de supermarkt te plaatsen, om ze vervolgens weer in te pakken voor de bestellingen. Hier komen\u00a0 de goederen aan en worden ze in het magazijn bewaard op een manier die is afgestemd op order-picking.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Wink rekent erop<strong> in drie jaar tijd tien drive-ins te openen<\/strong>, waarvan de tweede op het einde van het eerste kwartaal van 2014 in Waver het daglicht moet zien. Bij de lancering zal het aanbod uit 8.000 referenties bestaan, maar op termijn hoort dit assortiment uit te groeien naar zo\u2019n 10.000 referenties. \u201cAlles wat je in een doorsnee supermarkt vindt\u201d, aldus C\u00e9dric Antoine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eerste autonome drive-indienst Wink wordt \u201canders dan alles wat tot nu toe bestaat in Belgi\u00eb\u201d, meent gedelegeerd bestuurder C\u00e9dric Antoine: het is immers de eerste autonome \u2018drive\u2019 in ons land, zoals die in Frankrijk al veel langer bestaan en met Superdirect sinds kort ook in Nederland. \u00a0 Het systeem werkt als volgt: via de website [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Louis Delhaize lanceert drive-insupermarkt Wink - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/louis-delhaize-lanceert-drive-insupermarkt-wink\/\" \/>\n<meta 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