{"id":44821,"date":"2020-11-17T16:17:04","date_gmt":"2020-11-17T16:17:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/schoonheid-verzorging\/amazon-becomes-pharmacist\/"},"modified":"2020-11-17T16:17:04","modified_gmt":"2020-11-17T16:17:04","slug":"amazon-becomes-pharmacist","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/amazon-becomes-pharmacist\/","title":{"rendered":"Amazon wordt nu zelfs apotheker"},"content":{"rendered":"<p><strong>Amazon <\/strong>is nu ook apotheker: in de Verenigde Staten levert de onlinereus voortaan geneesmiddelen aan huis, inclusief medicatie op voorschrift. Het bedrijf van Jeff Bezos krijgt zo letterlijk inzicht in de medische toestand van klanten.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Pillen mee met de boodschappen<\/h2>\n<p>Twee jaar na de overname van <strong>Pillpack<\/strong>, integreert Amazon de bezorgdienst voor geneesmiddelen in zijn eigen aanbod: Amazon Pharmacy is vanaf nu live in de Verenigde Staten, waardoor klanten zowel online als mobiel medicijnen kunnen bestellen voor thuislevering. Opvallend is dat het medicatie met voorschrift gaat, want medicijnen zonder voorschrift verkocht de onlineretailer eerder al gewoon online.<\/p>\n<p>\nKlanten dienen in een beveiligd profiel hun verzekeringsinformatie toevoegen, kunnen hun voorschriften bekijken en hebben bij het afrekenen keuzen tussen verschillende bezorg- en betalingsopties. Zo krijgen Prime-leden ook op geneesmiddelen korting en kunnen ze de prijzen vergelijken met of zonder gezondheidsverzekering. Geschoolde apothekers zijn 24\/7 beschikbaar om vragen over medicijnen te beantwoorden.<\/p>\n<p>\u00a0<\/p>\n<h2>Persoonlijke gezondheid in kaart<\/h2>\n<p>De droom van Jeff Bezos om van Amazon een \u2018allesverkoper\u2019 te maken, is\u00a0een belangrijke stap dichterbij gekomen. \u201cNaarmate meer en meer mensen hun dagelijkse boodschappen van thuis uit willen doen, is de apotheek <a href=\"https:\/\/techcrunch.com\/2020\/11\/17\/amazon-launches-amazon-pharmacy-its-delivery-service-for-prescription-medications\/\" target=\"_blank\" rel=\"noopener\">een belangrijke en noodzakelijke aanvulling<\/a> op de onlinewinkel van Amazon&#8221;, zegt Doug Herrington, Senior Vice President voor Noord-Amerika, volgens TechCrunch over de lancering.<\/p>\n<p>\nNiet alleen komt er met de gezondheidszorg een grote nieuwe inkomstenbron bij (de omzet van online apotheekdiensten wordt tegen 2025 wereldwijd geschat op 131 miljard dollar), Amazon krijgt ook een ongeziene inkijk in het priv\u00e9leven van miljoenen consumenten. Na een compleet beeld van wat gezinnen consumeren, komt het bedrijf nu ook alles over de gezondheidstoestand van zijn klanten te weten.<\/p>\n<p>\u00a0<\/p>\n<h2>Gezondheidszorg in het vizier<\/h2>\n<p>Bij het uitbreken van de coronapandemie liet Bezos zich eerder al ontvallen de markt van de gezondheidszorg op het oog te hebben. De multimiljardair investeerde ook al fors in de ontwikkeling van coronatests, vooral\u00a0maar niet exclusief voor eigen medewerkers. In augustus lanceerde Amazon ook al een eigen fitnesstracker, Halo, waarmee consumenten hun percentage lichaamsvet kunnen berekenen en volgen.<\/p>\n<p>\nIn eerste instantie wordt Amazon Pharmacy enkel in de VS gelanceerd, maar verdere expansie valt niet uit te sluiten. Zal Bezos wel slagen in <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/drogmetica\/waarom-consolidatie-uitblijft-bij-apotheken\" target=\"_blank\" rel=\"noopener\">de consolidatie van de apothekersmarkt<\/a>, wat de bestaande spelers niet blijkt te lukken?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon is nu ook apotheker: in de Verenigde Staten levert de onlinereus voortaan geneesmiddelen aan huis, inclusief medicatie op voorschrift. Het bedrijf van Jeff Bezos krijgt zo letterlijk inzicht in de medische toestand van klanten. \u00a0 Pillen mee met de boodschappen Twee jaar na de overname van Pillpack, integreert Amazon de bezorgdienst voor geneesmiddelen in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-44821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon wordt nu zelfs apotheker - RetailDetail BE<\/title>\n<meta name=\"description\" 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