{"id":44943,"date":"2020-11-23T10:33:01","date_gmt":"2020-11-23T10:33:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/paprika-buys-promiss-and-takes-it-online\/"},"modified":"2020-11-23T10:33:01","modified_gmt":"2020-11-23T10:33:01","slug":"paprika-buys-promiss-and-takes-it-online","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/paprika-buys-promiss-and-takes-it-online\/","title":{"rendered":"Paprika koopt Promiss en gaat ermee online"},"content":{"rendered":"<p>Het Belgische plussize-modemerk <strong>Paprika <\/strong>neemt de Nederlandse <strong>FNG<\/strong>-dochter\u00a0<strong>Promiss<\/strong> over van Martijn Rozenboom. Het bedrijf wil er een 100% digitaal merk van maken.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Nieuwe webwinkel<\/h2>\n<p>Tot voor kort maakte Promiss nog deel uit van <strong>FNG Group<\/strong>. Maar nadat het concern eerder dit jaar\u00a0failliet ging, kwam het merk samen met <strong>Miss Etam<\/strong>, <strong>Claudia Str\u00e4ter<\/strong>, <strong>Expresso<\/strong> en <strong>Steps<\/strong> <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/rozenboom-dan-toch-nieuwe-eigenaar-fng-nederland\" target=\"_blank\" rel=\"noopener\">in handen van Martijn Rozenboom<\/a>. Die verkoopt het <a href=\"https:\/\/www.nu.nl\/economie\/6092184\/promiss-overgenomen-door-belgisch-plussizemerk-paprika.html#coral_talk_wrapper\" target=\"_blank\" rel=\"noopener\">label\u00a0en klantenbestand<\/a> op zijn beurt\u00a0dus verder aan Paprika, meldt NU.nl.<\/p>\n<p>\u00a0<\/p>\n<p>Het Belgische merk voor dames met een maatje meer wil Promiss ontwikkelen tot een 100% digitaal merk, met weliswaar een selectieve offline aanwezigheid in high-end warenhuizen in Europa. Binnen een tweetal maanden zou er een nieuwe webshop komen. De collecties zullen de essentie van het merk \u2013\u00a0\u201cchique met stedelijke elegantie voor de actieve vrouw\u201d \u2013 verderzetten, klinkt het in een persbericht.<\/p>\n<p>\u00a0<\/p>\n<p>De overname past in de ambitie van Paprika om Europa\u2019s beste plussize-modemerk te worden. Daarnaast brengt ze het bedrijf dichter bij de strategische doelstelling om meer dan 50% van de omzet online te realiseren en dus in de eerste plaats een digitaal merk te worden. Paprika werd in 1994 opgericht in Belgi\u00eb, maar heeft ook vestigingen in Frankrijk, Duitsland en Nederland.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het Belgische plussize-modemerk Paprika neemt de Nederlandse FNG-dochter\u00a0Promiss over van Martijn Rozenboom. Het bedrijf wil er een 100% digitaal merk van maken. \u00a0 Nieuwe webwinkel Tot voor kort maakte Promiss nog deel uit van FNG Group. Maar nadat het concern eerder dit jaar\u00a0failliet ging, kwam het merk samen met Miss Etam, Claudia Str\u00e4ter, Expresso en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-44943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paprika koopt Promiss en gaat ermee online - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het Belgische plussize-modemerk Paprika neemt Promiss over van Martijn Rozenboom. 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