{"id":45188,"date":"2020-12-03T15:00:36","date_gmt":"2020-12-03T15:00:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/intermarche-belgique-devient-le-sponsor-de-lequipe-cycliste\/"},"modified":"2020-12-03T15:00:36","modified_gmt":"2020-12-03T15:00:36","slug":"intermarche-belgique-devient-le-sponsor-de-lequipe-cycliste","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/intermarche-belgique-devient-le-sponsor-de-lequipe-cycliste\/","title":{"rendered":"Intermarch\u00e9 Belgi\u00eb wordt shirtsponsor wielerploeg"},"content":{"rendered":"<p>Met ingang van 1 januari 2021 wordt <strong>Intermarch\u00e9<\/strong> hoofdsponsor\u00a0van de wielerploeg Wanty Gobert. De ploeg, die volgend jaar uitkomt op WorldTour-niveau, krijgt de naam Intermarch\u00e9-Wanty-Gobert Mat\u00e9riaux.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Overeenkomst van drie jaar<\/h2>\n<p>Het nieuwe partnerschap heeft een looptijd van drie jaar. Intermarch\u00e9 is sinds 1991 actief in Belgi\u00eb en heeft intussen 78 winkels in ons land, vooral in Walloni\u00eb. Alain Boulle, voorzitter van de Belgische tak van de retailer, legt zijn keuze uit: &#8220;Wielrennen is \u00e9\u00e9n van de meest populaire sporten in Belgi\u00eb. Het leeft in onze straten. Team Wanty Gobert hecht net als ons veel belang aan nabijheid als waarde. Daarnaast heerst er net als in onze verkooppunten een echte teamspirit en gezellige sfeer. We zijn dan ook fier om hun titelpartner te worden.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Team Intermarch\u00e9-Wanty-Gobert Mat\u00e9riaux zal volgend jaar deel uitmaken van de UCI World Tour, zeg maar de Champions League van het wielrennen. Het betekent onder meer dat het team toegang krijgt tot alle belangrijke wedstrijden in binnen- en buitenland, zoals de Ronde van Vlaanderen, Parijs-Roubaix en de Ronde van Frankrijk. Intermarch\u00e9 zal tijdens al die wedstrijden op wielerkledij en vrijetijdskleding, het wagenpark en andere dragers van het team staan.<\/p>\n<p>\u00a0<\/p>\n<p>Volgens Jean-Fran\u00e7ois Bourlart, algemeen manager van Want You Cycling, deelt de nieuwe partner dezelfde waarden. \u201cDe filosofie van de retailgroep Les Mousquetaires ligt volledig in lijn met de visie die we de laatste jaren met de Want You Club, onze business club, ontwikkeld hebben. De supermarktgroep wordt namelijk geleid door zijn bedrijfsleiders die allen ondernemers en eigenaars van hun verkooppunten zijn. Intermarch\u00e9 en onze sportieve structuur delen veel waarden: moed, teamspirit, ondernemerschap en competitiegeest.&#8221;<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Met ingang van 1 januari 2021 wordt Intermarch\u00e9 hoofdsponsor\u00a0van de wielerploeg Wanty Gobert. De ploeg, die volgend jaar uitkomt op WorldTour-niveau, krijgt de naam Intermarch\u00e9-Wanty-Gobert Mat\u00e9riaux. \u00a0 Overeenkomst van drie jaar Het nieuwe partnerschap heeft een looptijd van drie jaar. Intermarch\u00e9 is sinds 1991 actief in Belgi\u00eb en heeft intussen 78 winkels in ons land, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-45188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intermarch\u00e9 Belgi\u00eb wordt shirtsponsor wielerploeg - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Met ingang van 1 januari 2021 wordt Intermarch\u00e9 hoofdsponsor van de wielerploeg Wanty Gobert.\" \/>\n<meta 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