{"id":45255,"date":"2020-12-07T15:53:01","date_gmt":"2020-12-07T15:53:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/ikea-stop-paper-catalogue\/"},"modified":"2020-12-07T15:53:01","modified_gmt":"2020-12-07T15:53:01","slug":"ikea-stop-paper-catalogue","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-stop-paper-catalogue\/","title":{"rendered":"Ikea stopt met papieren catalogus"},"content":{"rendered":"<p>Na 70 jaar stopt <strong>Ikea<\/strong> met de publicatie van zijn papieren catalogus. \u201cTijden veranderen\u201d, stelt het bedrijf, dat\u00a0spreekt van een \u201cemotioneel maar rationeel besluit\u201d.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Digitalisering<\/h2>\n<p>De beslissing om afscheid te nemen van de iconische catalogus hangt nauw samen met de digitale transformatie van het bedrijf de voorbije jaren. Vorig jaar steeg de online verkoop van de meubelgigant met 45%. De website Ikea.com verwelkomde meer dan 4 miljard bezoekers. \u201cZowel de <a href=\"https:\/\/newsroom.inter.ikea.com\/news\/all\/after-70-successful-years--ikea-is-turning-the-page\/s\/b616433b-0afe-4378-8f3f-a688580dd617\" target=\"_blank\" rel=\"noopener\">mediaconsumptie als het klantengedrag zijn grondig gewijzigd<\/a>\u201d, zegt Konrad Gr\u00fcss, Managing Director van Inter IKEA Systems. &#8220;De catalogus is steeds minder belangrijk geworden.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>De catalogus kende zijn hoogtepunt in 2016, toen meer dan 200 miljoen exemplaren in 32 talen in meer dan 50 landen werden verdeeld. Het allereerste exemplaar werd door oprichter Ingvar Kamprad samengesteld in 1951. Die catalogus telde 68 bladzijden en was uitsluitend in het Zweeds beschikbaar.<\/p>\n<p>\u00a0<\/p>\n<p>Dit jaar werd de catalogus nog gedrukt op 40 miljoen stuks. In augustus meldde Het Laatste Nieuws nog dat het boekje <a href=\"https:\/\/www.hln.be\/woon\/nieuwe-ikea-catalogus-valt-niet-meer-automatisch-in-je-bus~aa66c7fe\/\" target=\"_blank\" rel=\"noopener\">niet langer automatisch in de Belgische brievenbussen zou vallen<\/a>. Op aanvraag en in de winkels zouden ze wel beschikbaar blijven. In Nederland werd die bedeling al een jaar eerder afgeschaft.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na 70 jaar stopt Ikea met de publicatie van zijn papieren catalogus. \u201cTijden veranderen\u201d, stelt het bedrijf, dat\u00a0spreekt van een \u201cemotioneel maar rationeel besluit\u201d. \u00a0 Digitalisering De beslissing om afscheid te nemen van de iconische catalogus hangt nauw samen met de digitale transformatie van het bedrijf de voorbije jaren. Vorig jaar steeg de online verkoop [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-45255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea stopt met papieren catalogus - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Na 70 jaar stopt Ikea met de publicatie van zijn papieren catalogus. \u201cTijden veranderen\u201d, stelt het bedrijf; dat spreekt van een \u201cemotioneel maar rationeel besluit\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-stop-paper-catalogue\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ikea stopt met papieren catalogus - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Na 70 jaar stopt Ikea met de publicatie van zijn papieren catalogus. \u201cTijden veranderen\u201d, stelt het bedrijf; 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