{"id":45513,"date":"2020-12-21T08:36:23","date_gmt":"2020-12-21T08:36:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/corona-crisis-cant-hurt-nike\/"},"modified":"2020-12-21T08:36:23","modified_gmt":"2020-12-21T08:36:23","slug":"corona-crisis-cant-hurt-nike","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/corona-crisis-cant-hurt-nike\/","title":{"rendered":"Coronacrisis kan Nike niet deren"},"content":{"rendered":"<p>Sportkledingreus <strong>Nike<\/strong> lijkt weinig last te ondervinden van de coronapandemie. Zelfs in volle crisistijd spurtte de omzet bijna een tiende hoger, met dank aan de (Chinese) online shoppers.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>&#8220;Shift is definitief&#8221;<\/h2>\n<p>Nike realiseerde in het tweede kwartaal van het gebroken boekjaar een omzet van 11,2 miljard dollar (9,2 miljard euro), een stijging van 9% ten opzichte van dezelfde periode vorig jaar. De stijging komt volledig op het conto van het Nike-merk zelf, want sneakermerk <strong>Converse<\/strong> verloor <a href=\"https:\/\/s1.q4cdn.com\/806093406\/files\/doc_financials\/2021\/q2\/FY21-Q2-Combined-NIKE-Press-Release-Schedules-FINAL.pdf\" target=\"_blank\" rel=\"noopener\">lichtjes terrein<\/a> (-1%).<\/p>\n<p>\u00a0<\/p>\n<p>Het sportkledingconcern moest in heel wat landen wel tijdelijk zijn winkels sluiten door het coronavirus, maar dat omzetverlies werd ruimschoots gecompenseerd door de groei van de e-commerce. De digitale verkoop steeg met liefst 84%. Vooral in China deed\u00a0Nike\u00a0gouden zaken: zo leverde alleen al het koopjesfestival Singles\u2019 Day het sportlabel al meer dan een half miljard dollar op.<\/p>\n<p>\u00a0<\/p>\n<p>Ook de voorbije kwartalen zette het sportlabel\u00a0al een vergelijkbare online\u00a0groei neer. \u201c<a href=\"https:\/\/www.tijd.be\/ondernemen\/retail\/nike-profiteert-van-chinese-online-shopper\/10273207.html\" target=\"_blank\" rel=\"noopener\">De shift van de klant is definitief<\/a>, en onze digitale aanwezigheid in de markt gaat de komende jaren alleen maar toenemen\u201d, citeert De Tijd topman John Donahoe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sportkledingreus Nike lijkt weinig last te ondervinden van de coronapandemie. Zelfs in volle crisistijd spurtte de omzet bijna een tiende hoger, met dank aan de (Chinese) online shoppers. \u00a0 &#8220;Shift is definitief&#8221; Nike realiseerde in het tweede kwartaal van het gebroken boekjaar een omzet van 11,2 miljard dollar (9,2 miljard euro), een stijging van 9% [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-45513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coronacrisis kan Nike niet deren - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Sportkledingreus Nike lijkt weinig last te ondervinden van de coronapandemie. Zelfs in volle crisistijd spurtte de omzet bijna een tiende hoger, met dank aan de (Chinese) online shoppers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/corona-crisis-cant-hurt-nike\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coronacrisis kan Nike niet deren - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Sportkledingreus Nike lijkt weinig last te ondervinden van de coronapandemie. 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