{"id":45806,"date":"2021-01-08T12:08:43","date_gmt":"2021-01-08T12:08:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/easytoys-owner-wants-penetrate-whole-europe\/"},"modified":"2021-01-08T12:08:43","modified_gmt":"2021-01-08T12:08:43","slug":"easytoys-owner-wants-penetrate-whole-europe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/easytoys-owner-wants-penetrate-whole-europe\/","title":{"rendered":"Pabo-eigenaar wil heel Europa penetreren"},"content":{"rendered":"

EDC Retail<\/strong>, eigenaar van erotiekwebshops Pabo <\/strong>en\u00a0EasyToys<\/strong>, krijgt een financi\u00eble injectie. Het bedrijf wil de middelen gebruiken om uit te groeien tot een wereldspeler en kondigt ook een fusie aan met Eropartner Distribution<\/strong>.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

“Iedere Europeaan zijn seksspeeltje”<\/h2>\n

Volgens oprichter en eigenaar Eric Idema kan zijn bedrijf dankzij het nieuwe kapitaal een grote groei doormaken en binnen enkele jaren een wereldspeler worden. \u201cDoel is om ervoor te zorgen dat bij elke Europeaan een seksspeeltje in het nachtkastje ligt. Daarnaast hebben we als sexual wellness-specialist ook een educatieve rol om mensen meer te laten genieten van liefde en erotiek.\u201d Over welke investeringsmaatschappij het gaat, is niet bekendgemaakt. Ook over de omvang van de investering zijn geen details bekend.<\/p>\n

\u00a0<\/p>\n

Naast het groeigeld, maakte EDC ook de fusie bekend met Eropartner Distribution, een Nederlandse groothandel in erotische speeltjes. \u201cDe financi\u00eble injectie voor ons en voor Eropartner, een zeer professionele partij, is een mooie eerste stap. Hiermee kunnen we ook onze e-commerceplatformen verder vergroten. We zijn zo bovendien in staat om ons assortiment aan te vullen met nieuwe producten en dat geldt omgekeerd ook. En we voegen onze kennis samen. Zo kunnen we elkaar aanvullen en versterken.\u201d Gezamenlijk zijn EDC Retail en Eropartner naar eigen zeggen een top drie-speler in Europa.<\/p>\n

\u00a0<\/p>\n

EDC Retail werd in 2007 opgericht en nam medio 2019 het Duitse erotiekconcern<\/a> Beate Uhse<\/strong>, onder meer bekend van Pabo<\/strong>, over. EDC Retail heeft zo’n 200 medewerkers in dienst. In 2020 is een omzet van zo\u2019n 65 miljoen euro gerealiseerd: de coronacrisis zorgde voor een toename van de verkoop<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

EDC Retail, eigenaar van erotiekwebshops Pabo en\u00a0EasyToys, krijgt een financi\u00eble injectie. Het bedrijf wil de middelen gebruiken om uit te groeien tot een wereldspeler en kondigt ook een fusie aan met Eropartner Distribution. \u00a0 “Iedere Europeaan zijn seksspeeltje” Volgens oprichter en eigenaar Eric Idema kan zijn bedrijf dankzij het nieuwe kapitaal een grote groei doormaken […]<\/p>\n","protected":false},"author":1,"featured_media":45804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-45806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"\nPabo-eigenaar wil heel Europa penetreren - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"EDC Retail, van de erotiekwebshops EasyToys en Pabo, krijgt een financi\u00eble injectie. 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