{"id":45818,"date":"2021-01-08T13:42:41","date_gmt":"2021-01-08T13:42:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/new-logo-and-brand-identity-burger-king\/"},"modified":"2021-01-08T13:42:41","modified_gmt":"2021-01-08T13:42:41","slug":"new-logo-and-brand-identity-burger-king","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/new-logo-and-brand-identity-burger-king\/","title":{"rendered":"Nieuw logo en merkidentiteit voor Burger King"},"content":{"rendered":"<p>Voor het eerst in meer dan 20 jaar voert fastfoodketen <strong>Burger King<\/strong> een volledige rebranding door: alles van het logo tot de look van de restaurants wordt aangepakt. De uitrol in Belgi\u00eb begint deze zomer.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Waarden uitdragen<\/h2>\n<p>Naast een nieuw logo krijgt Burger King\u00a0volledig nieuwe verpakkingen, merchandising, menukaarten, uniformen voor de medewerkers, inrichting van de restaurants en marketingtools.\u00a0In de nieuwe visuele identiteit staan natuurlijke ingredi\u00ebnten centraal.<\/p>\n<p>\u00a0<\/p>\n<p>De modernere look moet &#8220;de waarden van Burger King op een meer authentieke manier naar voor brengen&#8221;, luidt het in een persbericht. De hamburgerketen wil dan ook werk maken van het vervangen van kunstmatige additieven in zijn producten, zonder evenwel te raken aan de smaak.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cDe nieuwe visuele stijl reflecteert helemaal waar we voor staan: lekkere, authentieke gerechten in een gezellig en speels kader. Onze visuele identiteit is een van de belangrijkste instrumenten om te laten zien wie we zijn en wat we belangrijk vinden\u201d, zegt \u00a0Kevin Derycke, CEO bij Burger Brands Belgium.<\/p>\n<p>\u00a0<\/p>\n<p>Het nieuwe design zal vanaf begin dit jaar ge\u00efntroduceerd worden in alle restaurants van de keten. Op het eerste Belgische restaurant in de nieuwe kleuren, is het\u00a0 wel nog wachten tot de zomer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voor het eerst in meer dan 20 jaar voert fastfoodketen Burger King een volledige rebranding door: alles van het logo tot de look van de restaurants wordt aangepakt. De uitrol in Belgi\u00eb begint deze zomer. \u00a0 Waarden uitdragen Naast een nieuw logo krijgt Burger King\u00a0volledig nieuwe verpakkingen, merchandising, menukaarten, uniformen voor de medewerkers, inrichting van [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-45818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nieuw logo en merkidentiteit voor Burger King - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Voor het eerst 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