enorme kans voor retailers”<\/strong>, zegt retaildirecteur Rafe Petkovic van Google Canada aan de Canadese krant The Globe and Mail; “Doorgaans inspireren retailers consumenten via televisieadvertenties, maar die worden niet gekoppeld aan het verkooppunt.”<\/p>\n\u00a0<\/p>\n
Voorlopig is de reclame van Sport Chek nog vrij simpel: de links verschijnen in een rijtje aan de rechterkant<\/strong> en volgen bijvoorbeeld niet de items doorheen de video. Sport Chek heeft ‘pre-roll’ tijd gekocht bij Youtube, zodat de reclame voor andere video’s wordt getoond.<\/p>\n\u00a0<\/p>\n
Sport Chek werkt niet toevallig mee aan het experiment van Google: “<\/strong>We willen een wereldleider zijn in het digitaliseren van retail<\/strong>“, zegt marketingdirecteur Duncan Fulton. Zijn bedrijf heeft daarom ook al zo’n 20 procent van zijn reclamebudget verschoven naar digitale media. In het begin van volgend jaar zal het ook zijn papieren folder een week uit roulatie halen om volledig te focussen op digitale reclame.<\/p>\n","protected":false},"excerpt":{"rendered":"“Wereldleider in digitalisering” Beide video’s staan op YouTube en maken deel uit van de nieuwe strategie van eigenaar Google om meer adverteerders naar de videowebsite te lokken. “We zien hierin een enorme kans voor retailers”, zegt retaildirecteur Rafe Petkovic van Google Canada aan de Canadese krant The Globe and Mail; “Doorgaans inspireren retailers consumenten via […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\n
Sport Chek lanceert y-commerce: \u201cshoppable\u201d reclame op YouTube - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/sport-chek-lanceert-y-commerce-shoppable-reclame-op-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sport Chek lanceert y-commerce: \u201cshoppable\u201d reclame op YouTube - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"“Wereldleider in digitalisering” Beide video’s staan op YouTube en maken deel uit van de nieuwe strategie van eigenaar Google om meer adverteerders naar de videowebsite te lokken. “We zien hierin een enorme kans voor retailers”, zegt retaildirecteur Rafe Petkovic van Google Canada aan de Canadese krant The Globe and Mail; “Doorgaans inspireren 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