{"id":45849,"date":"2021-01-11T15:52:41","date_gmt":"2021-01-11T15:52:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/object-launches-sustainable-dress-circulose\/"},"modified":"2021-01-11T15:52:41","modified_gmt":"2021-01-11T15:52:41","slug":"object-launches-sustainable-dress-circulose","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/object-launches-sustainable-dress-circulose\/","title":{"rendered":"Object lanceert duurzame jurk van Circulose"},"content":{"rendered":"<p>Modemerk <strong>Object<\/strong>, onderdeel van <strong>Bestseller<\/strong>, brengt samen met de Zweedse innovator <strong>Re:newcell<\/strong>\u00a0een jurk in een nieuwe stof uit. Het materiaal bestaat voor de helft uit gerecycled textiel.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Circulose<\/h2>\n<p>Het materiaal waar Object gebruik van maakt is Circulose, een echte doorbraak op gebied van duurzaamheid in de modebranche. De stof is voor 50% gemaakt van afgedankt textiel, zoals productieafval of versleten kleding, en voor 50% van een ander duurzamer materiaal, genaamd Lenzing Ecovero. Via een speciaal proces en aangedreven door hernieuwbare energie transformeert Renewcell de oude kleding in in een biologisch afbreekbare grondstof die kan worden omgezet in textielvezel.<\/p>\n<p>\u00a0<\/p>\n<p>Het eerste commerci\u00eble product, een trendy jurk met bloemenprint is vanaf april 2021 verkrijgbaar in de winkels en online. Het modebedrijf wil ook voor een deel van\u00a0de herfstcolectie gebruik maken van het duurzame materiaal.<\/p>\n<p>\u00a0<\/p>\n<h2>Geen primeur<\/h2>\n<p>&#8221;We hebben ambitieuze duurzaamheidsdoelstellingen bij Object en zijn er daarom erg trots op dat we als een van de eerste merken binnen Bestseller producten maken met Circulose&#8221;, zegt duurzaamheidsmanager Gitte Skals Hauge.<\/p>\n<p>\nVorig jaar kondigde <strong>H&amp;M <\/strong>als eerste modebedrijf aan gebruik te maken van Circulose. De Zweedse retailer lanceerde toen een jurk bestaande uit <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-lanceert-kleding-gemaakt-van-gerecycleerde-jeans-en-hout\" target=\"_blank\" rel=\"noopener\">50% gerecycleerde jeans en 50% duurzaam geproduceerd hout<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modemerk Object, onderdeel van Bestseller, brengt samen met de Zweedse innovator Re:newcell\u00a0een jurk in een nieuwe stof uit. Het materiaal bestaat voor de helft uit gerecycled textiel. \u00a0 Circulose Het materiaal waar Object gebruik van maakt is Circulose, een echte doorbraak op gebied van duurzaamheid in de modebranche. De stof is voor 50% gemaakt van [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-45849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Object lanceert duurzame jurk van Circulose - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Modemerk Object werkt samen met de Zweedse innovator Renewcell voor de productie van kleding gemaakt met gerecycled textiel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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