{"id":45986,"date":"2021-01-15T14:20:51","date_gmt":"2021-01-15T14:20:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/danisches-bettenlager-makes-way-jysk\/"},"modified":"2021-01-15T14:20:51","modified_gmt":"2021-01-15T14:20:51","slug":"danisches-bettenlager-makes-way-jysk","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/danisches-bettenlager-makes-way-jysk\/","title":{"rendered":"D\u00e4nisches Bettenlager ruimt plaats voor Jysk"},"content":{"rendered":"<p>In de herfst van dit jaar worden alle Duitse vestigingen van <strong>Jysk<\/strong>, die daar <strong>D\u00e4nisches Bettenlager<\/strong> heten, omgedoopt tot Jysk. Eerder deed de Deense woonwinkelketen al hetzelfde in Oostenrijk.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Naar \u00e9\u00e9n globaal merk<\/h2>\n<p>Jysk is al sinds 1984 actief in Duitsland. Van bij het begin kennen de Duitsers de winkelketen als D\u00e4nisches Bettenlager, maar daar komt binnenkort verandering in. Nog deze herfst zullen alle 1.000 filialen hernoemd worden naar Jysk.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cDit is iets waar we al heel lang aan werken zonder een specifiek tijdschema te hanteren. Dat hebben we nu wel, en dat betekent dat we klanten, medewerkers en partners kunnen informeren dat de verandering in het najaar van 2021 zal plaatsvinden \u201d, zegt CEO Jan B\u00f8gh.<\/p>\n<p>\u00a0<\/p>\n<p>In oktober vorig jaar voltooide het Deense bedrijf de eerste fase van de naamswijziging, toen 88 Oostenrijkse winkels hun naam veranderden van D\u00e4nisches Bettenlager in Jysk. De naamswijziging ging gepaard met nieuwe concepten, gerenoveerde winkels en nieuwe producten. \u201cDit werd goed ontvangen door klanten in Oostenrijk en we zagen een aanzienlijke omzetstijging voordat de winkels helaas moesten sluiten vanwege het coronavirus \u201d, zegt B\u00f8gh.<\/p>\n<p>\u00a0<\/p>\n<p>De positieve ervaringen in Oostenrijk gecombineerd met de evidente voordelen die \u00e9\u00e9n ge\u00efntegreerd merk biedt, zijn de belangrijkste redenen voor de naamswijziging in Duitsland. \u201cOnze focus op Scandinavisch ge\u00efnspireerde ontwerpen en nieuwe concepten is zeer goed ontvangen in de landen die voorheen vanuit Duitsland werden aangestuurd\u201d. Naast Oostenrijk gaat het om Itali\u00eb, Frankrijk, Spanje, Zwitserland en Portugal. \u201cDaarom zijn wij van mening dat het grote voordelen heeft om de naam, het concept en het assortiment zo snel mogelijk te verenigen.\u201d Ook op het vlak van marketing biedt \u00e9\u00e9n merk uiteraard heel wat voordelen.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In de herfst van dit jaar worden alle Duitse vestigingen van Jysk, die daar D\u00e4nisches Bettenlager heten, omgedoopt tot Jysk. Eerder deed de Deense woonwinkelketen al hetzelfde in Oostenrijk. \u00a0 Naar \u00e9\u00e9n globaal merk Jysk is al sinds 1984 actief in Duitsland. Van bij het begin kennen de Duitsers de winkelketen als D\u00e4nisches Bettenlager, maar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-45986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e4nisches Bettenlager ruimt plaats voor Jysk - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In de herfst van dit jaar worden alle Duitse vestigingen van Jysk, die daar D\u00e4nisches Bettenlager heten, omgedoopt tot Jysk. 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