{"id":46377,"date":"2021-02-03T16:05:17","date_gmt":"2021-02-03T16:05:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/promojagers-lanceren-eigen-platform-en-app\/"},"modified":"2021-02-03T16:05:17","modified_gmt":"2021-02-03T16:05:17","slug":"promojagers-lanceren-eigen-platform-en-app","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/promojagers-lanceren-eigen-platform-en-app\/","title":{"rendered":"Promojagers lanceren eigen platform en app"},"content":{"rendered":"

De Facebookgroep Promojagers<\/strong>, goed voor 278.000 leden, heeft nu ook een website en een mobiele app gelanceerd. Het platform wil de \u201cGoogle van de promoties\u201d worden.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Zoeken in promo\u2019s<\/h2>\n

Het was al een erg actieve community op Facebook \u2013 met 278.000 leden waarvan 86,5% wekelijks reageert \u2013 maar nu word Promojagers ook een heuse website en mobiele app. Dat maken oprichters Gunther Devisch en Pieter-Jan Vanneste bekend op LinkedIn. \u201cPopulaire promo\u2019s halen in onze groep makkelijk 100.000 unieke weergaves. Maar met onze groep botsten we al enkele keren op een aantal beperkingen, vandaar de keuze voor een eigen platform<\/a>\u201d, aldus Devisch.<\/p>\n

\nHet systeem is simpel: leden delen promoties die ze vinden in folders en winkels, waar anderen dan op kunnen reageren. Ook het webplatform en de app blijven op die manier werken, maar hebben als toegevoegd voordeel dat de promo\u2019s automatisch geclassificeerd kunnen worden per categorie en type. Zo kunnen gebruikers makkelijker zoeken. Het is dan ook de ambitie om \u201cde Google van de promoties\u201d te worden.<\/p>\n

\u00a0<\/p>\n

Folders digitaliseren<\/h2>\n

Bovendien begint de onderneming zelf folders van retailers te digitaliseren. De winkelfolders zijn voortaan mobile-friendly en beter doorzoekbaar dan de traditionele papieren folders, die voorheen online werden gezet. Ook de promoties bij de meest populaire webshops, inclusief discountpartijen zoals HLN Shop en VakantieVeilingen, worden dagelijks gecapteerd. Het initiatief kreeg volgens Vanneste al lof van een aantal grote retailers.<\/p>\n

\nEen andere nieuwe functionaliteit is het favorietenlijstje, waardoor gebruikers van de app ook in de winkel zelf hun boodschappenlijstje kunnen bekijken. \u201cEn zo leggen we meteen ook een link tussen digitaal ori\u00ebnteren en de uiteindelijke aankoop in een (fysieke) winkel of webshop\u201d, zegt Vanneste.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Facebookgroep Promojagers, goed voor 278.000 leden, heeft nu ook een website en een mobiele app gelanceerd. Het platform wil de \u201cGoogle van de promoties\u201d worden. \u00a0 Zoeken in promo\u2019s Het was al een erg actieve community op Facebook \u2013 met 278.000 leden waarvan 86,5% wekelijks reageert \u2013 maar nu word Promojagers ook een heuse […]<\/p>\n","protected":false},"author":1,"featured_media":46375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-46377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"\nPromojagers lanceren eigen platform en app - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Facebookgroep Promojagers, goed voor 278.000 leden, heeft nu ook een website en een app. Het platform wil de 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