{"id":46396,"date":"2021-02-04T13:29:35","date_gmt":"2021-02-04T13:29:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\/"},"modified":"2021-02-04T13:29:35","modified_gmt":"2021-02-04T13:29:35","slug":"la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\/","title":{"rendered":"Becel-moeder brengt vegan kaas en immuunmargarine naar Belgi\u00eb"},"content":{"rendered":"<p><strong>Upfield<\/strong>, vroeger de margarinetak van <strong>Unilever<\/strong>, trekt volop de kaart van plantaardig en gezond. De veganistische kaasalternatieven van <strong>Violife <\/strong>zijn er nu ook in Belgi\u00eb, terwijl <strong>Becel <\/strong>Proactiv niet alleen meer tegen cholesterol maar ook immuniteitsversterkend wordt.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>20% van de Belgen<\/h2>\n<p>Zo\u2019n 20% van de Belgen at al in 2019 plantaardig, met 9% vegetari\u00ebrs, evenveel flexitari\u00ebrs en 1% exclusieve veganisten. Door de toenemende interesse in gezondheid, versneld door de coronacrisis, zijn die cijfers wellicht nog gestegen. Anno 2020 vond 44% van de Belgische consumenten vlees alvast niet meer essentieel bij de maaltijd, terwijl 36% plantaardige voeding met gezond associeert.<\/p>\n<p>\u00a0<\/p>\n<p>Upfield, het moederbedrijf van Becel, Bertolli, Solo en relatieve nieuwkomer Violife, is dan ook vastberaden te groeien in de markt van plantaardige voeding. Hoewel de margarines van de groep vandaag een marktpenetratie van 90% hebben, vindt de producent van \u2018yellow fats\u2019 het tijd om te herdynamiseren.<\/p>\n<p>\u00a0<\/p>\n<h2>Asperges op plantaardige wijze<\/h2>\n<p>Zo brengt Solo in maart 100% plantaardige margarine op de markt, op maat van boterliefhebbers die een gezond en plantaardig antwoord zoeken. Op de verpakking zal bijvoorbeeld een recept voor asperges op Vlaamse wijze te vinden zijn, om consumenten te overtuigen dat het net als \u2018echte\u2019 boter is. Met 45% marktaandeel in kookmargarine en 16% groei in 2020, zet Solo de variant vooral als premiumproduct in de markt.<\/p>\n<p>\u00a0<\/p>\n<p>Ondertussen moet Becel Proactiv, dat vandaag vijftigplussers met verhoogde cholesterol als kernconsument heeft, op verjongingskuur. Het verkoopvolume ging in 2020 weliswaar met 4% de lucht in, maar nu heeft de R&amp;D-afdeling een versie \u2018Pro-Immune\u2019 klaar, die de natuurlijke weerstand met vitamines moet helpen versterken. Om het merk ook aan jongere consumenten te slijten, gaat de lancering naast een tv-campagne ook met een digitale campagne gepaard.<\/p>\n<p>\u00a0<\/p>\n<h2>De vegan bepaalt het eten<\/h2>\n<p>De toegang tot jongeren hoopt Upfield echter vooral te vinden met de plantaardige kaasalternatieven van Violife. De markt voor plantaardige kaas is nog piepklein, maar dat duidt voor de margarinemaker net op een enorm, onbenut potentieel. Het grote obstakel is evenwel smaak: mensen kopen kaas om zich plezier te doen, dus het moet vooral lekker zijn. Veganisten kennen Violife volgens het bedrijf al, nu komt het erop aan de rest van die smaak te overtuigen.<\/p>\n<p>\u00a0<\/p>\n<p>Digitale marketing, met een sterke focus op content en recepten, is voor de overwegend jonge doelgroep een evidente keuze, naast samenwerkingen met onder meer Pizza Hut. \u201cDe beslissing waar mensen uit gaan eten, hangt voor 40 \u00e0 50% van de persoon met voedselrestricties in het gezelschap, of dat nu allergie of vegetarisme is. Thuis hebben zeker de inwonende millennials ook die bepalende kracht, wat ons vanzelf ook bij andere generaties binnenbrengt\u201d, klinkt het bij Upfield. De Violife-kaasalternatieven bestaan uit acht producten in vijf categorie\u00ebn, van geraspt tot smeerkaas. Speciaal voor de Belgische markt is ook een Gouda-smaak ontwikkeld.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Upfield, vroeger de margarinetak van Unilever, trekt volop de kaart van plantaardig en gezond. De veganistische kaasalternatieven van Violife zijn er nu ook in Belgi\u00eb, terwijl Becel Proactiv niet alleen meer tegen cholesterol maar ook immuniteitsversterkend wordt. \u00a0 20% van de Belgen Zo\u2019n 20% van de Belgen at al in 2019 plantaardig, met 9% vegetari\u00ebrs, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-46396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Becel-moeder brengt vegan kaas en immuunmargarine naar Belgi\u00eb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Upfield trekt volop de kaart van plantaardig en gezond. Violife is er nu ook in Belgi\u00eb, terwijl Becel Proactiv immuniteitsversterkend wordt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Becel-moeder brengt vegan kaas en immuunmargarine naar Belgi\u00eb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Upfield trekt volop de kaart van plantaardig en gezond. Violife is er nu ook in Belgi\u00eb, terwijl Becel Proactiv immuniteitsversterkend wordt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T13:29:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1542681065.jpg?fit=1000%2C667&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Becel-moeder brengt vegan kaas en immuunmargarine naar Belgi\u00eb\",\"datePublished\":\"2021-02-04T13:29:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\\\/\"},\"wordCount\":456,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_1542681065.jpg\",\"articleSection\":[\"Food\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\\\/\",\"name\":\"Becel-moeder brengt vegan kaas en immuunmargarine naar Belgi\u00eb - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_1542681065.jpg\",\"datePublished\":\"2021-02-04T13:29:35+00:00\",\"description\":\"Upfield trekt volop de kaart van plantaardig en gezond. Violife is er nu ook in Belgi\u00eb, terwijl Becel Proactiv immuniteitsversterkend wordt.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_1542681065.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_1542681065.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Becel-moeder brengt vegan kaas en immuunmargarine naar Belgi\u00eb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\",\"name\":\"dev@grandiz.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"caption\":\"dev@grandiz.com\"},\"sameAs\":[\"http:\\\/\\\/preprod.retaildetail.be\"],\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/author\\\/devgrandiz-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Becel-moeder brengt vegan kaas en immuunmargarine naar Belgi\u00eb - RetailDetail BE","description":"Upfield trekt volop de kaart van plantaardig en gezond. Violife is er nu ook in Belgi\u00eb, terwijl Becel Proactiv immuniteitsversterkend wordt.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/nl\/news\/food\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\/","og_locale":"nl_NL","og_type":"article","og_title":"Becel-moeder brengt vegan kaas en immuunmargarine naar Belgi\u00eb - RetailDetail BE","og_description":"Upfield trekt volop de kaart van plantaardig en gezond. Violife is er nu ook in Belgi\u00eb, terwijl Becel Proactiv immuniteitsversterkend wordt.","og_url":"https:\/\/www.retaildetail.be\/nl\/news\/food\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\/","og_site_name":"RetailDetail BE","article_published_time":"2021-02-04T13:29:35+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1542681065.jpg?fit=1000%2C667&quality=100&strip=all&ssl=1","type":"image\/jpeg"}],"author":"dev@grandiz.com","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"dev@grandiz.com","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\/"},"author":{"name":"dev@grandiz.com","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9"},"headline":"Becel-moeder brengt vegan kaas en immuunmargarine naar Belgi\u00eb","datePublished":"2021-02-04T13:29:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\/"},"wordCount":456,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1542681065.jpg","articleSection":["Food"],"inLanguage":"nl-NL","copyrightYear":"2021","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\/","url":"https:\/\/www.retaildetail.be\/nl\/news\/food\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\/","name":"Becel-moeder brengt vegan kaas en immuunmargarine naar Belgi\u00eb - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1542681065.jpg","datePublished":"2021-02-04T13:29:35+00:00","description":"Upfield trekt volop de kaart van plantaardig en gezond. Violife is er nu ook in Belgi\u00eb, terwijl Becel Proactiv immuniteitsversterkend wordt.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/nl\/news\/food\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1542681065.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1542681065.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/la-societe-mere-de-becel-lance-le-fromage-vegan-et-la-margarine-booster-dimmunite-en\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Becel-moeder brengt vegan kaas en immuunmargarine naar Belgi\u00eb"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9","name":"dev@grandiz.com","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","caption":"dev@grandiz.com"},"sameAs":["http:\/\/preprod.retaildetail.be"],"url":"https:\/\/www.retaildetail.be\/nl\/author\/devgrandiz-com\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1542681065.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/46396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/comments?post=46396"}],"version-history":[{"count":0,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/46396\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media\/46394"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media?parent=46396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/categories?post=46396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/tags?post=46396"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/people?post=46396"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/extra?post=46396"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/company?post=46396"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/topic?post=46396"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/region?post=46396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}