{"id":46736,"date":"2021-02-19T09:27:17","date_gmt":"2021-02-19T09:27:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/les-cereales-font-leur-grand-retour-sur-la-table-du-petit-dejeuner\/"},"modified":"2021-02-19T09:27:17","modified_gmt":"2021-02-19T09:27:17","slug":"les-cereales-font-leur-grand-retour-sur-la-table-du-petit-dejeuner","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/les-cereales-font-leur-grand-retour-sur-la-table-du-petit-dejeuner\/","title":{"rendered":"Ontbijtgranen kennen grote heropleving"},"content":{"rendered":"<p>De verkoop van ontbijtgranen in ons land steeg vorig jaar met bijna een vijfde, vooral onder impuls van de coronacrisis. Maar er is\u00a0door producenten ook hard gewerkt om het negatieve imago van die producten om te buigen.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Corona-effect<\/h2>\n<p>Terwijl de verkoop van ontbijtgranen al enkele jaren slabakt \u2013 in 2019 was er zelfs een daling van 1,5% \u2013 kreeg de markt vorig jaar een enorme boost. Ontbijtgranen waren vorig jaar goed voor een verkoopwaarde van 80 miljoen euro, een stijging met bijna 20%.<\/p>\n<p>\u00a0<\/p>\n<p>Uiteraard speelde de coronacrisis een prominente rol in die revival. \u201cBij het begin van de eerste lockdown was er zelfs <a href=\"https:\/\/www.standaard.be\/cnt\/dmf20210218_94747334\" target=\"_blank\" rel=\"noopener\">een omzetstijging met 60%<\/a>, zegt Veerle Lenaerts, categorieverantwoordelijke bij <strong>Nestl\u00e9<\/strong>, in De Standaard. Hamstergedrag speelde dus zeker mee, maar volgens Lenaerts zijn mensen ook meer tijd gaan besteden aan hun ontbijt, omdat ze toch thuis moesten blijven.<\/p>\n<p>\u00a0<\/p>\n<h2>Gezonder<\/h2>\n<p>In dat ontbijt is ook weer plaats voor ontbijtgranen, hoewel ze een slechte reputatie hebben. \u201dDe huidige generatie ontbijt\u00adgranen is in niets meer te vergelijken met die van pakweg vijftien jaar geleden\u2019, zegt \u00adLenaerts. \u201cDe introductie van volkorentarwe als basisingredi\u00ebnt leverde de grootste sprong vooruit. In een portie van 30 gram <strong>Nesquik<\/strong>-ontbijtgranen zit 15 gram granen, dat is de helft. De stelselmatige beperking van suiker, zout en verzadigde vetten deed de rest.\u201d Daardoor heeft 85% van de Nestl\u00e9-ontbijgranen tegenwoordig ook Nutri-Score A of B. Tegen eind dit jaar wil de voedingsgigant naar 100% gaan.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De verkoop van ontbijtgranen in ons land steeg vorig jaar met bijna een vijfde, vooral onder impuls van de coronacrisis. Maar er is\u00a0door producenten ook hard gewerkt om het negatieve imago van die producten om te buigen. \u00a0 Corona-effect Terwijl de verkoop van ontbijtgranen al enkele jaren slabakt \u2013 in 2019 was er zelfs een [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-46736","post","type-post","status-publish","format-standard","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ontbijtgranen kennen grote heropleving - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De verkoop van ontbijtgranen in ons land steeg vorig jaar met bijna een vijfde, vooral onder impuls van de coronacrisis. 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