{"id":46919,"date":"2021-02-25T16:11:28","date_gmt":"2021-02-25T16:11:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/trakks-le-specialiste-du-running-setend-en-wallonie\/"},"modified":"2021-02-25T16:11:28","modified_gmt":"2021-02-25T16:11:28","slug":"trakks-le-specialiste-du-running-setend-en-wallonie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/trakks-le-specialiste-du-running-setend-en-wallonie\/","title":{"rendered":"Hardloopspecialist Trakks breidt uit in\u00a0Walloni\u00eb"},"content":{"rendered":"<p>Door de coronacrisis heeft hardlopen een enorme boost gekregen. Reden genoeg voor sportketen\u00a0<strong>Trakks<\/strong> om binnenkort twee nieuwe winkels te openen in Walloni\u00eb.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Mentaliteitsverandering<\/h2>\n<p>Hardlopen is populairder dan ooit. En daar heeft de coronacrisis veel mee te maken. Het is naast bijvoorbeeld fietsen \u00e9\u00e9n van de weinig sporten die is toegelaten. En bovendien zijn alle andere vormen van vertier, gaande van een cinemabezoek tot een avondje uit, nog steeds niet mogelijk. Voor velen vormt hardlopen dan ook een ideale uitlaapklep.<\/p>\n<p>\u00a0<\/p>\n<p>Wie ten volle kon profiteren van de hype is Trakks. De hardloopketen werd in 2012 opgericht door Christophe Thomas, momenteel nog steeds CEO van het bedrijf. Vandaag telt de keten 4 winkels in Namen, Brussel (2) en Gent. Binnenkort komen daar Luik en Charleroi bij.<\/p>\n<p>\u00a0<\/p>\n<p>Thomas ontkent niet dat de crisis de expansie heeft versneld. Want hoewel de plannen al langer bestonden, moeten de financi\u00eble middelen er natuurlijk ook zijn. Daarnaast is het niet altijd even eenvoudig om de juiste mensen te vinden, want zij vormen een essentieel element de\u00a0strategie die gebaseerd is op advies en dienstverlening aan de klant, geeft de CEO aan. \u201cEn de coronaviruscrisis heeft gediend als een stimulans, die iedereen heeft herinnerd aan het belang van gezond zijn. Tegelijkertijd heeft die crisis een nieuw publiek, dat van zijn sport is beroofd, tot hardlopen aangezet. Dit is meer dan een modegril, het is een echte <a href=\"https:\/\/www.dhnet.be\/sports\/omnisports\/running\/trakks-continue-de-s-agrandir-en-belgique-l-engouement-pour-le-running-va-au-dela-de-l-effet-de-mode-603671777b50a62acf513b81\" target=\"_blank\" rel=\"noopener\">mentaliteitsverandering<\/a>&#8220;, zegt Thomas in La DH Les Sports.<\/p>\n<p>\u00a0<\/p>\n<h2>Vrouwen<\/h2>\n<p>Binnen de hardloop-hype ziet Thomas twee grote trends. De eerste is de toegenomen interesse voor trail-running (hardlopen over meestal onverharde paden). Voor Trakks vertegenwoordigt dat segment zo\u2019n 35% van de omzet. Daarnaast worden vrouwen een steeds belangrijkere doelgroep. \u201cZij maken nu bijna 40% uit van onze klanten. Dat is enorm vergeleken met de situatie een paar jaar geleden.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Binnenkort is Trakks een van de grootste gespecialiseerde spelers in het land met 6 winkels in de 3 regio\u2019s. \u201cDe vraag was enorm in Luik en Charleroi\u201d, zegt Thomas, die niet uitsluit dat de keten nog verder zal groeien. \u201cNaast Gent zouden we met name onze plaats hebben in Vlaanderen, met een aanbod dat complementair is aan dat van <strong>Runners&#8217;Lab<\/strong>. Maar, na zes winkels, zal ik het niet alleen doen. Het zal niet alleen met mij als eigenaar zijn.&#8221;<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Door de coronacrisis heeft hardlopen een enorme boost gekregen. Reden genoeg voor sportketen\u00a0Trakks om binnenkort twee nieuwe winkels te openen in Walloni\u00eb. \u00a0 Mentaliteitsverandering Hardlopen is populairder dan ooit. En daar heeft de coronacrisis veel mee te maken. Het is naast bijvoorbeeld fietsen \u00e9\u00e9n van de weinig sporten die is toegelaten. En bovendien zijn alle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-46919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hardloopspecialist Trakks breidt uit in\u00a0Walloni\u00eb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Door de coronacrisis heeft hardlopen een enorme boost gekregen. 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