{"id":46938,"date":"2021-02-26T09:04:44","date_gmt":"2021-02-26T09:04:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/will-veggie-champion-vivera-soon-be-sold\/"},"modified":"2021-02-26T09:04:44","modified_gmt":"2021-02-26T09:04:44","slug":"will-veggie-champion-vivera-soon-be-sold","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/will-veggie-champion-vivera-soon-be-sold\/","title":{"rendered":"Wordt vegakampioen Vivera weldra verkocht?"},"content":{"rendered":"<p><strong>Vivera<\/strong>, de Nederlandse producent van vleesvervangers, komt mogelijk in nieuwe handen. De onderhandelingen zouden reeds volop aan de gang zijn.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Nummer drie in Europa<\/h2>\n<p>Het nieuws over een <a href=\"https:\/\/fd.nl\/ondernemen\/1375006\/producent-nepvlees-vivera-staat-in-de-etalage-txb1caCju3O3\" target=\"_blank\" rel=\"noopener\">nakende verkoop<\/a> van Vivera werd het eerst gemeld door het FD. Volgens de zakenkrant zou de nepvleesproducent voor \u201chonderden miljoenen euro\u2019s\u201d in de etalage staan. Het verkoopproces zou bovendien al in een vergevorderd stadium zitten, maar het is niet duidelijk wie de ge\u00efnteresseerde partij is.<\/p>\n<p>\u00a0<\/p>\n<p>Vivera produceert al sinds 1990 vleesvervangers. In die markt staat het op de derde plaats in Europa na het Britse <strong>Quorn<\/strong> en levensmiddelengigant\u00a0<strong>Nestl\u00e9<\/strong>. Aanvankelijk maakte Vivera deel uit van vleesverwerker <strong>Encko<\/strong>, maar twee jaar geleden besloot het bedrijf\u00a0op eigen kracht verder te gaan en zich uitsluitend te richten op plantaardige producten.<\/p>\n<p>\u00a0<\/p>\n<p>De voorbije jaren groeide het bedrijf uit Holten telkens met 25 tot 30%. Vorig jaar kwam de omzet uit op 85 miljoen euro. In een eerder interview met Business Insider gaf directeur Willem van Weede al aan <a href=\"https:\/\/www.businessinsider.nl\/vivera-vleesvervangers-te-koop\/\">de omzet te willen verdrievoudigen tegen 2025<\/a>. Een kapitaalkrachtige partner kan uiteraard helpen om die ambitie waar te maken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vivera, de Nederlandse producent van vleesvervangers, komt mogelijk in nieuwe handen. De onderhandelingen zouden reeds volop aan de gang zijn. \u00a0 Nummer drie in Europa Het nieuws over een nakende verkoop van Vivera werd het eerst gemeld door het FD. Volgens de zakenkrant zou de nepvleesproducent voor \u201chonderden miljoenen euro\u2019s\u201d in de etalage staan. Het [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-46938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wordt vegakampioen Vivera weldra verkocht? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Vivera, de Nederelandse producent van vleesvervangers, komt mogelijk in nieuwe handen. 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