{"id":47250,"date":"2021-03-11T12:57:56","date_gmt":"2021-03-11T12:57:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/covid-crisis-pushes-hugo-boss-red\/"},"modified":"2021-03-11T12:57:56","modified_gmt":"2021-03-11T12:57:56","slug":"covid-crisis-pushes-hugo-boss-red","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/covid-crisis-pushes-hugo-boss-red\/","title":{"rendered":"Coronacrisis duwt Hugo Boss in rode cijfers"},"content":{"rendered":"<p>Net als vele andere modebedrijven is <strong>Hugo Boss<\/strong> afgelopen jaar zwaar getroffen door de gevolgen van de coronapandemie. Het label rekent op beterschap in de tweede helft van 2021, al waagt het zich niet aan een concrete prognose.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Verlies<\/h2>\n<p>Door de tijdelijke winkelsluitingen en verregaande internationale reisbeperkingen zag het Duitse concern de omzet met liefst 31% terugvallen tot 1,95\u00a0miljard euro. Mede daardoor sloot Hugo Boss het jaar af met een stevig verlies: het operationeel resultaat dook 236\u00a0miljoen euro onder nul, tegenover een <a href=\"https:\/\/www.wiwo.de\/unternehmen\/handel\/modekonzern-coronakrise-brockt-hugo-boss-rote-zahlen-ein\/26995170.html\" target=\"_blank\" rel=\"noopener\">winst van 344\u00a0miljoen euro in\u00a02019<\/a>, weet WirtschaftsWoche.<\/p>\n<p>\u00a0<\/p>\n<p>De online verkoop van Hugo Boss groeide w\u00e9l fors, met een omzetstijging van bijna 50%. Daardoor kon het bedrijf voor het eerst meer dan 200\u00a0miljoen euro omzet uit e-commerce puren. De webshop werd uitgebreid met 32\u00a0bijkomende markten. In vergelijking met andere grote modemerken, zoals <strong>Mango<\/strong>, blijft het online aandeel in de totale verkoop evenwel beperkt.<\/p>\n<p>\u00a0<\/p>\n<h2>Digitalisering en effici\u00ebntie<\/h2>\n<p>Hugo Boss slaagde er naar eigen zeggen wel in om de effici\u00ebntie en flexibiliteit van de operationele processen te verhogen dankzij een doorgedreven digitalisering. Meer dan de helft van alle producten wordt nu digitaal gemaakt, waardoor de doorlooptijden steeds korter worden.<\/p>\n<p>\u00a0<\/p>\n<p>&#8220;Een belangrijke mijlpaal in dit opzicht is onze volledig digitaal ontwikkelde Boss casualwear-collectie, die deze zomer wordt gelanceerd&#8221;, zegt een woordvoerder. &#8220;De ontwikkeling ervan nam slechts acht weken in beslag, wat op indrukwekkende wijze aantoont hoe digitalisering ons in staat stelt beduidend sneller op markttrends te reageren en zo nog beter aan de wensen van onze klanten te voldoen.&#8221;<\/p>\n<p>\u00a0<\/p>\n<p>Hugo Boss gaat ervan uit dat het herstel na de coronalockdowns zich pas in de tweede jaarhelft echt zal inzetten, waarbij het bedrijf mikt op een &#8220;aanzienlijke verbetering&#8221; van de omzet en het resultaat.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Net als vele andere modebedrijven is Hugo Boss afgelopen jaar zwaar getroffen door de gevolgen van de coronapandemie. Het label rekent op beterschap in de tweede helft van 2021, al waagt het zich niet aan een concrete prognose. \u00a0 Verlies Door de tijdelijke winkelsluitingen en verregaande internationale reisbeperkingen zag het Duitse concern de omzet met [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-47250","post","type-post","status-publish","format-standard","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coronacrisis duwt Hugo Boss in rode cijfers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Net als vele andere modebedrijven is Hugo Boss afgelopen jaar zwaar getroffen door de gevolgen van de coronapandemie. 2021 moet beter kunnen, klinkt het.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/covid-crisis-pushes-hugo-boss-red\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coronacrisis duwt Hugo Boss in rode cijfers - 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