{"id":47341,"date":"2021-03-16T08:43:41","date_gmt":"2021-03-16T08:43:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/leonidas-fears-store-closures\/"},"modified":"2021-03-16T08:43:41","modified_gmt":"2021-03-16T08:43:41","slug":"leonidas-fears-store-closures","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/leonidas-fears-store-closures\/","title":{"rendered":"Leonidas vreest voor winkelsluitingen"},"content":{"rendered":"<p><strong>Leonidas<\/strong> kreunt onder de gevolgen van de coronacrisis. Als geen ander is de pralinemaker afhankelijk van toeristen, en hun terugkeer is niet voor morgen. &#8220;5 tot 10% van onze winkels staat op een rode lijst&#8221;, klinkt het.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Toeristen blijven weg<\/h2>\n<p>De Grieks-Belgische pralinemaker heeft wereldwijd zowat 1300\u00a0winkels, waarvan 400\u00a0in Belgi\u00eb. Vooral de filialen in toeristenbuurten en op luchthavens hebben het nog steeds erg moeilijk. &#8220;In sommige winkels <a href=\"https:\/\/www.tijd.be\/ondernemen\/voeding-drank\/een-op-de-tien-leonidas-winkels-met-sluiting-bedreigd\/10291311.html\" target=\"_blank\" rel=\"noopener\">verkopen we nog altijd 80% minder dan normaal<\/a>&#8220;, zegt topman Philippe de Selliers aan De Tijd. In Brugge werden enkele winkels tijdelijk gesloten. &#8220;<em>Travel retail<\/em> is dood. Daar is de verkoop 90% lager dan normaal.&#8221;<\/p>\n<p>\u00a0<\/p>\n<p>Het zijn echter net de winkels op de luchthaven die het pralinebedrijf het meeste geld kosten, door de hoge huurprijzen. Als het toerisme zich niet snel herstelt, zullen mogelijk tientallen vestigingen gesloten moeten worden, stelt De Selliers.<\/p>\n<p>\u00a0<\/p>\n<h2>E-commerce<\/h2>\n<p>Voor het huidige boekjaar, dat in juni eindigt, houdt de CEO rekening met een omzetdaling van 20%. Dat de schade nog enigszins meevalt, dankt de keten aan de winkels in de niet-toeristische steden en gemeenten. &#8220;We rekenen voor dit jaar op 80\u00a0miljoen euro omzet en net als vorig boekjaar zullen we winstgevend zijn. Al liepen we vorig jaar zo&#8217;n 8\u00a0miljoen euro brutobedrijfswinst (ebitda) mis.&#8221;<\/p>\n<p>\u00a0<\/p>\n<p>Vlak na het uitbreken van de crisis een jaar geleden verloor Leonidas 80 \u00e0 90% van zijn omzet. Het bedrijf schonk toen vijf miljoen paaseitjes aan de ziekenhuizen, maar moest noodgedwongen ook een berg chocolade vernietigen.<\/p>\n<p>\u00a0<\/p>\n<p>In de tweede lockdown is de schade kleiner: het bedrijf draait ongeveer een derde minder omzet. Leonidas is nu wel beter voorbereid en bovendien is de tweede lockdown minder strikt, zegt de CEO. Daarnaast haalt de pralinemaker momenteel ook 1 tot 2% van de <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/leonidas-leert-online-verkopen-door-corona\" target=\"_blank\" rel=\"noopener\">omzet uit online verkoop<\/a>. &#8220;Over vijf jaar moet dat 5% zijn. Aan 30% raken we wellicht nooit. De meeste mensen willen pralines zien en ruiken.&#8221;<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leonidas kreunt onder de gevolgen van de coronacrisis. Als geen ander is de pralinemaker afhankelijk van toeristen, en hun terugkeer is niet voor morgen. &#8220;5 tot 10% van onze winkels staat op een rode lijst&#8221;, klinkt het. \u00a0 Toeristen blijven weg De Grieks-Belgische pralinemaker heeft wereldwijd zowat 1300\u00a0winkels, waarvan 400\u00a0in Belgi\u00eb. Vooral de filialen in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-47341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leonidas vreest voor winkelsluitingen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Leonidas kreunt onder de coronacrisis: toeristen blijven weg, en net zij zorgden voor veel extra inkomsten. 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