{"id":47401,"date":"2021-03-18T12:47:32","date_gmt":"2021-03-18T12:47:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/decathlon-keeps-profits-stable\/"},"modified":"2021-03-18T12:47:32","modified_gmt":"2021-03-18T12:47:32","slug":"decathlon-keeps-profits-stable","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/decathlon-keeps-profits-stable\/","title":{"rendered":"Decathlon houdt winst op peil"},"content":{"rendered":"<p>Ondanks het feit dat de winkels van de sportwinkelketen gemiddeld bijna drie maanden gesloten bleven, heeft <strong>Decathlon<\/strong> het coronajaar goed doorstaan.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>E-commerce meer dan verdubbeld<\/h2>\n<p>De Franse retailer boekte een omzet van 11,4\u00a0miljard euro, een daling van 6% ten opzichte van 2019. De opbrengsten uit e-commerce groeiden naar 19% van de totale omzet, goed voor 2,2\u00a0miljard euro. Met uitzondering van China verdubbelde de online omzet zowat in alle landen. In 2019 haalde Decathlon nog &#8216;slechts&#8217; 8% van zijn inkomsten uit e-commerce.<\/p>\n<p>\u00a0<\/p>\n<p>De nettowinst bleef nagenoeg stabiel en kwam uit op 550\u00a0miljoen euro, amper 4\u00a0miljoen euro minder dan een jaar eerder. Decathlon verkocht meer duurzame consumptiegoederen, met een lagere marge. Bovendien moest de retailer hogere kosten maken door de coronacrisis. Anderzijds werd het nettoresultaat positief be\u00efnvloed door de meerwaarde die gerealiseerd werd via de verkoop van vastgoed. De sportgigant geeft daarover evenwel geen verdere details.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ondanks het feit dat de winkels van de sportwinkelketen gemiddeld bijna drie maanden gesloten bleven, heeft Decathlon het coronajaar goed doorstaan. \u00a0 E-commerce meer dan verdubbeld De Franse retailer boekte een omzet van 11,4\u00a0miljard euro, een daling van 6% ten opzichte van 2019. De opbrengsten uit e-commerce groeiden naar 19% van de totale omzet, goed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-47401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decathlon houdt winst op peil - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ondanks het feit dat de winkels van de sportwinkelketen gemiddeld bijna drie maanden gesloten bleven, heeft Decathlon het coronajaar goed doorstaan.\" \/>\n<meta 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