{"id":4744,"date":"2014-01-09T08:24:35","date_gmt":"2014-01-09T08:24:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/brouwerijen-bavik-en-bockor-keren-terug-naar-hun-roots\/"},"modified":"2014-01-09T08:24:35","modified_gmt":"2014-01-09T08:24:35","slug":"brouwerijen-bavik-en-bockor-keren-terug-naar-hun-roots","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/brouwerijen-bavik-en-bockor-keren-terug-naar-hun-roots\/","title":{"rendered":"Brouwerijen Bavik en Bockor keren terug naar hun roots"},"content":{"rendered":"<h2>Bockor wordt Brouwerij Omer Vander Ghinste<\/h2>\n<p>Brouwerij Bockor uit het West-Vlaamse Bellegem werd in 1892 opgericht onder de naam &#8220;Brouwerij Omer Vander Ghinste&#8221; maar <strong>ruilde die naam in 1977 in voor die van zijn pilsbier Bockor<\/strong>. &#8220;<a href=\"http:\/\/www.bockor.be\/nl\/nieuws\/2014-het-jaar-van-de-verandering\" target=\"_blank\" rel=\"noopener\">2014 wordt het jaar van de verandering<\/a>&#8220;, klinkt het echter nu in Bellegem.<\/p>\n<p>\u00a0<\/p>\n<p>Met de naamsverandering wil de brouwerij opnieuw haar geschiedenis en authenticiteit in de verf zetten. Die beweging zette het bedrijf al enkele jaren geleden in, toen het zijn bier Omer lanceerde (naar de voornaam van de stichter). Later op dit jaar volgen dan ook nog een <strong>nieuwe logo en een nieuwe huisstijl<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>De naam Bockor blijft wel behouden voor het pilsbier. De brouwerij, ook bekend van Kriek Max en Gueuze Jacobins, lanceert op 15 januari het nieuwe speciaalbier &#8220;Brasserie LeFort&#8221;. De groep brouwde in 2012 met 50 medewerkers zo&#8217;n 85.000 hectoliter, goed voor een <strong>omzet van 17,4 miljoen euro<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<h2>Bavik wordt opnieuw Brouwerij De Brabandere<\/h2>\n<p>Ook concurrent Bavik uit het nabijgelegen Bavikhove haalt zijn originele naam weer van onder het stof, <a href=\"http:\/\/www.brouwerijdebrabandere.be\/nl\/nieuws\/nieuwe-naam-brouwerij\" target=\"_blank\" rel=\"noopener\">naar aanleiding van de 120ste verjaardag<\/a> van het bedrijf. In 1990 nam Brouwerij De Brabandere afscheid van haar originele naam, maar uit een bevraging is gebleken dat de brouwerij <strong>nood heeft aan een nieuw imago<\/strong>, zo vertelt Albert De Brabandere, vijfde generatie al in het familiebedrijf.<\/p>\n<p>\u00a0<\/p>\n<p>Ook hier <strong>blijft de naam Bavik voortleven als pilsmerk<\/strong>. Behalve Bavik produceert de groep ook nog speciaalbieren als Petrus, Wittekerke en Kwaremont. Brouwerij De Brabandere boekte in 2013 met 75 werknemers een omzet van 18,8 miljoen euro en produceerde 178.000 hectoliter dranken.<\/p>\n<p>\u00a0<\/p>\n<p>Volgens Ben Vincken, uitgever van het magazine Bierpassie, is dit een slimme zet van beide brouwerijen. &#8220;Ze hebben die traditie in huis en toch gebruikten ze jarenlang een nietszeggende naam. Buitenlandse bierliefhebbers zijn weg van trappisten, maar ook van brouwerijen met een geschiedenis. Ze drinken veel <strong>liever een pint waar een verhaal aan hangt<\/strong>, dan iets zonder enige betekenis zoals Bockor of Bavik&#8221;, verklaart hij in Het Nieuwsblad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bockor wordt Brouwerij Omer Vander Ghinste Brouwerij Bockor uit het West-Vlaamse Bellegem werd in 1892 opgericht onder de naam &#8220;Brouwerij Omer Vander Ghinste&#8221; maar ruilde die naam in 1977 in voor die van zijn pilsbier Bockor. &#8220;2014 wordt het jaar van de verandering&#8220;, klinkt het echter nu in Bellegem. \u00a0 Met de naamsverandering wil de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brouwerijen Bavik en Bockor keren terug naar hun roots - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/brouwerijen-bavik-en-bockor-keren-terug-naar-hun-roots\/\" 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