{"id":47457,"date":"2021-03-22T10:25:48","date_gmt":"2021-03-22T10:25:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/les-substituts-de-viande-greenway-egalement-disponibles-chez-colruyt-et-carrefour\/"},"modified":"2021-03-22T10:25:48","modified_gmt":"2021-03-22T10:25:48","slug":"les-substituts-de-viande-greenway-egalement-disponibles-chez-colruyt-et-carrefour","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/les-substituts-de-viande-greenway-egalement-disponibles-chez-colruyt-et-carrefour\/","title":{"rendered":"Vleesvervangers Greenway ook bij Colruyt en Carrefour"},"content":{"rendered":"<p><strong>Greenway<\/strong>, de\u00a0Belgische fabrikant van plantaardige vleesvervangers, wil nationaal doorbreken. Tot voor kort was het merk alleen verkrijgbaar bij <strong>Delhaize<\/strong>, maar met behulp van een nieuwe investeerder, ligt het merk binnenkort ook in de schappen van andere grote retailers.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Open retailstrategie<\/h2>\n<p>Greenway heeft ambitieuze plannen en wil uitgroeien tot een nationale speler. Om die plannen te realiseren heeft de Belgische onderneming, zopas nieuw kapitaal gevonden: Jan Haspeslagh (ex-CEO van <strong>Ardo<\/strong>) neemt een minderheidsparticipatie in de plantaardige pionier.<\/p>\n<p>\u00a0<\/p>\n<p>Tot voor kort waren de vleesvervangers van het merk enkel verkrijgbaar bij Delhaize. Maar het bedrijf kiest nu resoluut voor een open retailstrategie, en samenwerkingen met meerdere supermarktketens. \u201cAls we met Greenway onze stempel willen drukken op plantaardige voeding in Belgi\u00eb, moeten we nu springen en onze grenzen verleggen. We willen alle Belgen de kans geven om kennis te maken met lekkere, lokale, plantaardige producten\u201d, geven hoofdaandeelhouders Paul Florizoone en Cedric Hanet aan.<\/p>\n<p>\u00a0<\/p>\n<p>Sinds deze maand zijn de Greenway-producten daardoor ook al te vinden bij <strong>Colruyt<\/strong>. En vanaf volgende maand liggen ze tevens\u00a0in de schappen van <strong>Carrefour<\/strong>. Om het merk meer bekendheid te geven komt er bovendien\u00a0een eerste nationale tv-campagne.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Greenway, de\u00a0Belgische fabrikant van plantaardige vleesvervangers, wil nationaal doorbreken. Tot voor kort was het merk alleen verkrijgbaar bij Delhaize, maar met behulp van een nieuwe investeerder, ligt het merk binnenkort ook in de schappen van andere grote retailers. \u00a0 Open retailstrategie Greenway heeft ambitieuze plannen en wil uitgroeien tot een nationale speler. Om die plannen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-47457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vleesvervangers Greenway ook bij Colruyt en Carrefour - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Greenway, de Belgische fabrikant van plantaardige vleesvervangers, wil nationaal doorbreken. 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