{"id":47685,"date":"2021-03-31T12:52:05","date_gmt":"2021-03-31T12:52:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/schoonheid-verzorging\/perfume-subscription-service-wants-conquer-europe-through-belgium\/"},"modified":"2021-03-31T12:52:05","modified_gmt":"2021-03-31T12:52:05","slug":"perfume-subscription-service-wants-conquer-europe-through-belgium","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/perfume-subscription-service-wants-conquer-europe-through-belgium\/","title":{"rendered":"Abonnementsdienst voor parfum wil via Belgi\u00eb heel Europa veroveren"},"content":{"rendered":"<p><strong>Parfumado<\/strong>, een Nederlandse uitdager op de parfummarkt, zet haar zinnen op Belgi\u00eb. De \u201cSpotify van de parfums\u201d stuurt maandelijks een ander geurtje op, aangepast aan de klant. De start-up verstuurt nu zo\u2019n 35.000 parfums per maand.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Omzet verdubbeld in 2020<\/h2>\n<p>Regelmatig van parfum veranderen zonder een hele fles te hoeven kopen, dat is het idee achter Parfumado. In 2017 opgericht in Nederland door broer en zus Martijn en Floor van Rooy, zendt de abonnementsdienst klanten voor een vast bedrag van 14,95 euro <a href=\"http:\/\/www.parfumado.com\">maandelijks kleine sprays<\/a> (8 ml) van \u00e9\u00e9n van de 450 merkparfums uit het assortiment.<\/p>\n<p>\u00a0<\/p>\n<p>Met dank aan de lockdowns wist het bedrijf vorig jaar de omzet te verdubbelen. Ook het aantal abonnees verdubbelde en is ondertussen goed voor 35.000 parfums per maand. De ambitie is daarom nu om \u201chet nummer \u00e9\u00e9n datagedreven beautyplatform van Europa te worden\u201d, aldus Martijn van Rooy. Belgi\u00eb is daarbij als eerste aan de beurt.<\/p>\n<p>\u00a0<\/p>\n<h2>Sampling belangrijkste marketing<\/h2>\n<p>Tijdens zijn carri\u00e8re in de parfumwereld zag Van Rooy dat sampling het belangrijkste marketingkanaal is voor parfummerken, maar dat die nog erg ineffici\u00ebnt en willekeurig worden uitgedeeld. Met zijn datamodel moet Parfumado daar verandering in brengen: potenti\u00eble klanten kunnen via een quiz ontdekken welk geurprofiel bij hen past en een algoritme adviseert dan welke parfums het beste passen. Het AI-systeem leert ook van klantbeoordelingen.<\/p>\n<p>\u00a0<\/p>\n<p>Zo heeft Parfumado op 3,5 jaar tijd meer dan 150.000 unieke geurprofielen van gebruikers kunnen verzamelen. En ook uit die informatie valt natuurlijk munt te slaan. Daarom heeft het duo vorig jaar nog Rocket Campaigns opgericht, waarmee beautymerken hun mini-samples gericht kunnen verspreiden en laten reviewen online. \u201cDoordat winkels gesloten waren, konden parfumhuizen hun samples lastig kwijt. Beautymerken kwamen bij ons met de vraag of wij hun samples in de handen konden krijgen van potenti\u00eble kopers. Dat kunnen wij\u201d, aldus Van Rooy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parfumado, een Nederlandse uitdager op de parfummarkt, zet haar zinnen op Belgi\u00eb. De \u201cSpotify van de parfums\u201d stuurt maandelijks een ander geurtje op, aangepast aan de klant. De start-up verstuurt nu zo\u2019n 35.000 parfums per maand. \u00a0 Omzet verdubbeld in 2020 Regelmatig van parfum veranderen zonder een hele fles te hoeven kopen, dat is het [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-47685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Abonnementsdienst voor parfum wil via Belgi\u00eb heel Europa veroveren - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Parfumado, een Nederlandse uitdager op de parfummarkt, zet haar zinnen op Belgi\u00eb. 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