{"id":47824,"date":"2021-04-07T13:10:33","date_gmt":"2021-04-07T13:10:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/schoonheid-verzorging\/rituals-criticised-racist-oriental-style\/"},"modified":"2021-04-07T13:10:33","modified_gmt":"2021-04-07T13:10:33","slug":"rituals-criticised-racist-oriental-style","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/rituals-criticised-racist-oriental-style\/","title":{"rendered":"Rituals gehekeld voor racistische \u2018oosterse\u2019 stijl"},"content":{"rendered":"

Het Nederlandse beautymerk Rituals<\/strong> is in het oog van een PR-storm terechtgekomen. Een activistisch Instagram-account verwijt het label respectloos om te gaan met Aziatische culturen.\u00a0<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Vorm van racisme?<\/h2>\n

Est\u00e9e Laundry<\/strong>, een Amerikaans collectief dat via sociale media de spreekwoordelijke vuile was van beautymerken uithangt, richt haar pijlen momenteel op Rituals. Het anonieme Instagram-account, goed voor zo\u2019n 184.000 volgers, vindt dat het merk van verzorgingsproducten respectloos omgaat met de Aziatische culturen waar het zich vaak op inspireert.<\/p>\n

\nMet collectienamen zoals Sakura, Namaste en Samurai zegt het merk zelf een ode te brengen aan Aziatische culturen en het gedachtegoed in leven te houden, maar Est\u00e9e Laundry stelt dat het toe-eigenen van die culturen zonder echte kennis en om er winst uit te slaan eveneens een vorm van racisme is. Het Instagram-account klaagt ook aan dat het merk geen actie onderneemt tegen het toenemende geweld tegenover Amerikanen van Aziatische origine in de Verenigde Staten.\u00a0<\/p>\n

\u00a0<\/p>\n

Van over de hele wereld<\/h2>\n

Een aantal ex-medewerkers, vooral in de VS, heeft zich eveneens in het debat gemengd en laakt een gebrek aan diversiteit binnen het bedrijf \u2013 met zowel in het management als in campagnebeelden hoofdzakelijk witte gezichten.\u00a0<\/p>\n

\nDe persverantwoordelijke van Rituals Nederland reageerde ondertussen dat het merk welzijn over de hele wereld promoot, \u201cwat de oorsprong ook<\/a> mag zijn\u201d, aldus Gazet van Antwerpen. Over het geweld tegenover Aziaten in de VS reageert de Amerikaanse tak dat het dergelijk geweld ontoelaatbaar vindt en iedereen steunt die het slachtoffer werd van haat.<\/p>\n","protected":false},"excerpt":{"rendered":"

Het Nederlandse beautymerk Rituals is in het oog van een PR-storm terechtgekomen. Een activistisch Instagram-account verwijt het label respectloos om te gaan met Aziatische culturen.\u00a0 \u00a0 Vorm van racisme? Est\u00e9e Laundry, een Amerikaans collectief dat via sociale media de spreekwoordelijke vuile was van beautymerken uithangt, richt haar pijlen momenteel op Rituals. Het anonieme Instagram-account, goed […]<\/p>\n","protected":false},"author":1,"featured_media":47822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-47824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging"],"acf":[],"yoast_head":"\nRituals gehekeld voor racistische \u2018oosterse\u2019 stijl - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Rituals is in het oog van een PR-storm terechtgekomen. 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