{"id":48103,"date":"2021-04-20T10:57:13","date_gmt":"2021-04-20T10:57:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/amazon-reveals-new-concept-london-hairdressing-salon\/"},"modified":"2021-04-20T10:57:13","modified_gmt":"2021-04-20T10:57:13","slug":"amazon-reveals-new-concept-london-hairdressing-salon","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-reveals-new-concept-london-hairdressing-salon\/","title":{"rendered":"Amazon onthult nieuw concept in Londen: een&#8230; kapsalon"},"content":{"rendered":"<p><strong>Amazon<\/strong> is al lang veel meer dan een e-commercegigant. Dat bewijst de groep voortdurend met de lancering van allerhande fysieke winkelconcepten. De nieuwste innovatie opent binnenkort de deuren in Londen: een kapsalon met de lekker bekkende naam Amazon Salon.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Haarkleur kiezen met augmented reality<\/h2>\n<p>Het Britse Retail Week <a href=\"https:\/\/www.retail-week.com\/stores\/first-look-amazons-first-ever-hairdressing-salon-concept-to-launch-in-london\/7039623.article?authent=1\" target=\"_blank\" rel=\"noopener\">kreeg een <em>sneak preview<\/em><\/a> van het nieuwe concept in de Londense wijk Spitalfields. Het salon is ongeveer 140\u00a0m\u00b2 groot en zit tjokvol Amazon-technologie en -producten.<\/p>\n<p>\u00a0<\/p>\n<p>Zo kunnen klanten in het twee verdiepingen tellende salon via &#8216;augmented reality&#8217;-technologie experimenteren met verschillende haarkleuren en -stijlen. Ze kunnen via Amazons &#8216;point and learn&#8217;-technologie ook snuisteren in het almaar groeiende aanbod beauty-producten van de retailreus. Concreet wijzen klanten dan een product aan, en op een scherm krijgen ze informatie en video&#8217;s te zien. Als ze willen overgaan tot aankoop, leidt een QR-code naar de betreffende pagina in de webwinkel.<\/p>\n<p>\u00a0<\/p>\n<p>Iedereen is welkom in het Amazon Salon, dat met andere woorden niet exclusief voor Prime-leden is. Uiteraard heb je wel een Amazon-account nodig om producten aan te kopen. In tegenstelling tot de kassaloze winkels van Amazon, zal het kapsalon niet uitgerust zijn met &#8216;just walk out&#8217;-technologie (waarbij klanten automatisch betalen voor producten waarmee ze buiten stappen).<\/p>\n<p>\u00a0<\/p>\n<h2>(Nog) geen keten<\/h2>\n<p>Op dit moment heeft Amazon naar eigen zeggen geen plannen om het Amazon Salon uit te bouwen tot een volwaardige keten van kapsalons. Volgens <em>country manager<\/em> John Boumphrey is het salon &#8220;een plek waar we met de sector kunnen samenwerken om nieuwe technologie\u00ebn uit te testen&#8221;. Het lijkt er dus meer op dat Amazon hiermee een soort van &#8216;proof of concept&#8217; wil afleveren om het in een later stadium te verkopen aan bestaande kapsalons. Al houden we daarbij best een slag om de arm: het is niet omdat er nu officieel geen plannen zijn voor bijkomende Amazon Salons, dat dat per se altijd zal blijven.<\/p>\n<p>\u00a0<\/p>\n<p>Londen ontpopt zich met deze innovatie stilaan wel als een groot laboratorium voor nieuwe Amazon-concepten. De stad ontving eerder al <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/amazon-opent-eerste-kassaloze-winkel-buiten-vs\">de eerste Amazon Fresh-winkel buiten de VS<\/a>, en Amazon wil snel doorgroeien naar tien vestigingen in de Britse hoofdstad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon is al lang veel meer dan een e-commercegigant. Dat bewijst de groep voortdurend met de lancering van allerhande fysieke winkelconcepten. De nieuwste innovatie opent binnenkort de deuren in Londen: een kapsalon met de lekker bekkende naam Amazon Salon. \u00a0 Haarkleur kiezen met augmented reality Het Britse Retail Week kreeg een sneak preview van het [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-48103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon onthult nieuw concept in Londen: een... kapsalon - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon is al lang veel m\u00e9\u00e9r dan een e-commercegigant. 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