{"id":48392,"date":"2021-04-30T11:31:40","date_gmt":"2021-04-30T11:31:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/jdcom-comes-europe-netherlands\/"},"modified":"2021-04-30T11:31:40","modified_gmt":"2021-04-30T11:31:40","slug":"jdcom-comes-europe-netherlands","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/jdcom-comes-europe-netherlands\/","title":{"rendered":"JD.com komt naar Europa via Nederland"},"content":{"rendered":"<p>De Chinese e-commercereus <strong>JD.com<\/strong> geeft het startschot voor zijn Europese expansie: in Nederlands Limburg opent de logistiekspecialist een distributiecentrum van 18.000 vierkante meter groot. Er komt ook een kantoor in.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Robots en zelfrijdende karren<\/h2>\n<p>De kogel is door de kerk: JD.com heeft een contract getekend om in Venray, in het zuiden van Nederland, een distributiecentrum van 18.000 vierkante meter te huren. Behalve als magazijn zal zo\u2019n 350 vierkante meter van de ruimte ook worden gebruikt voor kantoren. Eerder was er sprake van <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/jdcom-lonkt-naar-europa\" target=\"_blank\" rel=\"noopener\">een distributiecentrum in Frankrijk<\/a> of <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vastgoed\/verovert-chinese-onlineretailer-jd-europa-zeebrugge\" target=\"_blank\" rel=\"noopener\">de haven van Zeebrugge<\/a> als logistieke hub, maar de keuze is nu toch op Nederland gevallen.<\/p>\n<p>\nJD.com, dat zich als derde grootste e-commercespeler van China onderscheidt met sterk geautomatiseerde logistiek, zal ook in Venray zelfrijdende voertuigen en robots inzetten om goederen te verzamelen en het personeel te ondersteunen. Dat bericht Ecommerce News.<\/p>\n<p>\u00a0<\/p>\n<h2>Ook supermarkten op komst<\/h2>\n<p>JD.com probeert al jaren Europa te betreden, maar dat verloopt niet zonder slag of stoot. In 2018 stond de e-commercegigant heel dicht bij de opening van een kantoor in Duitsland, maar later dat jaar dwongen <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/jdcom-bergt-europese-ambities-voorlopig-op\" target=\"_blank\" rel=\"noopener\">een verkrachtingsschandaal en stijgende kosten<\/a> het bedrijf tot een fikse herstructurering. De internetreus verloor meer dan 40% van zijn beurswaardering \u00e9n <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/jdcom-maakt-weer-winst\" target=\"_blank\" rel=\"noopener\">zijn winstgevendheid<\/a>, waardoor de Europese plannen in de koelkast belandden.<\/p>\n<p>\nNu is de Chinese gigant klaar voor een nieuwe aanval, die zich vooral lijkt te richten op het supermarktsegment. Uit vacatures blijkt immers dat JD.com ook concrete plannen heeft om fysieke supermarkten te openen, met name in Amsterdam. De Chinezen zoeken er naar mensen met ervaring in verse voeding, die een heus winkelnetwerk willen helpen uitbouwen. Ook de combinatie met e-commerce blijkt een prioriteit te zijn.<\/p>\n<p>\u00a0<\/p>\n<h2>Aanval op Amazon<\/h2>\n<p>In China is JD.com in de foodmarkt actief met <strong>7Fresh<\/strong>, een supermarktconcept in het premiumsegment dat opvalt door zijn <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/dit-7fresh-de-hightech-supermarkt-van-jdcom\" target=\"_blank\" rel=\"noopener\">technologische snufjes en horeca-aanbod<\/a>. Vaak zijn er verskeukens ter plaatse, terwijl zelfrijdende winkelkarren en gepersonaliseerde productsuggesties de klant helpen bij het shoppen. Naar Chinese grootstedelijke traditie worden boodschappen ook gratis binnen een straal van drie kilometer thuis geleverd.\u00a0<\/p>\n<p>\nBrengt JD.com die formule nu naar Europa? Topman Richard Liu liet eerder alvast optekenen dat hij van plan is om ook de lokale markt te bedienen, zelfs met lokale producten. Op e-commercevlak is het de bedoeling om de concurrentie aan te gaan met Amazon en Alibaba. \u201cHoe meer concurrentie, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/chinese-internetreus-jdcom-dit-jaar-van-start-europa\" target=\"_blank\" rel=\"noopener\">hoe beter voor consumenten<\/a> en producenten\u201d, aldus Liu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Chinese e-commercereus JD.com geeft het startschot voor zijn Europese expansie: in Nederlands Limburg opent de logistiekspecialist een distributiecentrum van 18.000 vierkante meter groot. Er komt ook een kantoor in. \u00a0 Robots en zelfrijdende karren De kogel is door de kerk: JD.com heeft een contract getekend om in Venray, in het zuiden van Nederland, een [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-48392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JD.com komt naar Europa via Nederland - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Chinese e-commercereus JD.com geeft het startschot voor 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