{"id":48511,"date":"2021-05-06T07:39:48","date_gmt":"2021-05-06T07:39:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/michel-doukeris-be-new-ceo-ab-inbev\/"},"modified":"2021-05-06T07:39:48","modified_gmt":"2021-05-06T07:39:48","slug":"michel-doukeris-be-new-ceo-ab-inbev","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/michel-doukeris-be-new-ceo-ab-inbev\/","title":{"rendered":"Michel Doukeris wordt nieuwe CEO van AB InBev"},"content":{"rendered":"<p>Op 1 juli stopt Carlos Brito als topman van <strong>AB InBev<\/strong>. Hij wordt opgevolgd door zijn landgenoot Michel Doukeris, die op dit moment aan het hoofd staat van de Amerikaanse tak van \u2019s werelds grootste brouwer.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Overnames<\/h2>\n<p>Dat Brito binnenkort opstapt, komt niet als een verrassing. De voorbije maanden <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/daar-gaat-de-geruchtenmolen-opnieuw-nemen-we-april-afscheid-van-ab-inbev-ceo-carlos\" target=\"_blank\" rel=\"noopener\">laaiden de geruchten<\/a> over een mogelijk mogelijk vertrek van de 60-jarige Braziliaan, opnieuw op.\u00a0Vorig jaar moest financieel directeur Felipe Dutra, lange tijd Brito&#8217;s\u00a0rechterhand, al baan ruimen.<\/p>\n<p>\u00a0<\/p>\n<p>In de voorbije 15 jaar bouwde Brito de maker van <strong>Stella Artois<\/strong> en <strong>Jupiler<\/strong> uit tot de grootste brouwer ter wereld. Hij was de man achter een reeks miljardendeals, waarmee hij achtereenvolgens\u00a0<strong>Anheuser-Busch<\/strong> (2008), <strong>Grupo Modelo<\/strong> (2012) en <strong>SABMiller<\/strong> (2016) overnam.<\/p>\n<p>\u00a0<\/p>\n<p>Toch zou vooral die laatste overname zwaar op de maag blijven liggen. De Belgisch-Braziliaanse brouwer betaalde liefst 79 miljard pond (91 miljard euro) voor zijn grote concurrent en zadelde zichzelf daarmee met een torenhoge schuld op. Die schuldenberg weegt ook vandaag nog zwaar op de biergigant.<\/p>\n<p>\u00a0<\/p>\n<h2>Hard seltzers<\/h2>\n<p>Op 1 juli neemt Michel Doukeris dus de fakkel over, meldt De Tijd.\u00a0De Braziliaan is sinds 1996 aan de slag bij AB InBev en was de voorbije drie jaar <a href=\"https:\/\/www.tijd.be\/ondernemen\/voeding-drank\/carlos-brito-stopt-als-ceo-ab-inbev\/10303827.html\" target=\"_blank\" rel=\"noopener\">directeur van de Amerikaanse tak van het concern<\/a>, die onder zijn leiding weer met groei wist aan te knopen. Doukeris is ook de man achter de succesvolle introductie van de zogenaamde hard seltzers, de lichtalcoholische drankjes op basis van van bruiswater, alcohol en fruitaroma&#8217;s, die vooral bij jongeren snel aan populariteit winnen en die <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/ab-inbev-lanceert-vs-hyperpopulaire-hard-seltzers-nu-ook-bij-ons\">nu ook bij ons op de markt komen<\/a>.\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Op 1 juli stopt Carlos Brito als topman van AB InBev. Hij wordt opgevolgd door zijn landgenoot Michel Doukeris, die op dit moment aan het hoofd staat van de Amerikaanse tak van \u2019s werelds grootste brouwer. \u00a0 Overnames Dat Brito binnenkort opstapt, komt niet als een verrassing. De voorbije maanden laaiden de geruchten over een [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-48511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Michel Doukeris wordt nieuwe CEO van AB InBev - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Op 1 juli stopt Carlos Brito als topman van AB InBev. 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