{"id":48725,"date":"2021-05-14T11:55:13","date_gmt":"2021-05-14T11:55:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/tiktok-tests-app-shopping-europe\/"},"modified":"2021-05-14T11:55:13","modified_gmt":"2021-05-14T11:55:13","slug":"tiktok-tests-app-shopping-europe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/tiktok-tests-app-shopping-europe\/","title":{"rendered":"TikTok test in-app shopping in Europa"},"content":{"rendered":"<p><strong>TikTok<\/strong> is begonnen met het testen van in-app verkoop in samenwerking met enkele merken in Europa.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Test voor beperkte groep<\/h2>\n<p>De video-app, eigendom van de Chinese techgigant <strong>ByteDance<\/strong>, test volgens Charged Retail een<a href=\"https:\/\/www.chargedretail.co.uk\/2021\/05\/13\/tiktok-is-testing-in-app-shopping-with-a-number-of-european-brands\/\" target=\"_blank\" rel=\"noopener\"> nieuwe dienst<\/a> waarmee verkopers goederen rechtstreeks in de TikTok-app aan gebruikers kunnen verkopen. Het Britse streetwearlabel <strong>Hype<\/strong> is een van de eerste merken die toegang krijgt tot de nieuwe functionaliteit, waardoor het een reeks items met productafbeeldingen en prijzen kan weergeven op een TikTok-winkelpagina.<\/p>\n<p>\u00a0<\/p>\n<p>Hoewel TikTok zelf geen verkoop zal afhandelen, zullen merken in staat zijn om speciale winkels te runnen binnen het TikTok-ecosysteem, bestellingen te ontvangen en te communiceren met shoppers. De proef loopt momenteel voor een geselecteerde groep gebruikers. Wanneer de dienst breder uitgerold wordt, is onduidelijk.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Douyin<\/strong>, de Chinese versie van Tiktok, biedt al met groot succes in-app shopping aan. Daarnaast sloot de video-app <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/shopify-handelaars-kunnen-nu-ook-verkopen-op-tiktok\" target=\"_blank\" rel=\"noopener\">vorig jaar<\/a> ook al een samenwerkingsverband met <strong>Shopify<\/strong>, waardoor bijna een miljoen retailers de mogelijkheid kregen om te adverteren en goederen te verkopen op het sociale mediaplatform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok is begonnen met het testen van in-app verkoop in samenwerking met enkele merken in Europa. \u00a0 Test voor beperkte groep De video-app, eigendom van de Chinese techgigant ByteDance, test volgens Charged Retail een nieuwe dienst waarmee verkopers goederen rechtstreeks in de TikTok-app aan gebruikers kunnen verkopen. Het Britse streetwearlabel Hype is een van de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-48725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok test in-app shopping in Europa - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"TikTok is begonnen met het testen van in-app verkoop in samenwerking met enkele merken in Europa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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