{"id":4874,"date":"2014-01-28T13:25:29","date_gmt":"2014-01-28T13:25:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/elektro\/apple-baas-tim-cook-heel-voorzichtig-ondanks-recordomzet\/"},"modified":"2014-01-28T13:25:29","modified_gmt":"2014-01-28T13:25:29","slug":"apple-baas-tim-cook-heel-voorzichtig-ondanks-recordomzet","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/apple-baas-tim-cook-heel-voorzichtig-ondanks-recordomzet\/","title":{"rendered":"Apple-baas Tim Cook heel voorzichtig ondanks recordomzet"},"content":{"rendered":"<h2>iPhone en iPad breken records<\/h2>\n<p><a href=\"http:\/\/www.apple.com\/pr\/library\/2014\/01\/27Apple-Reports-First-Quarter-Results.html\" target=\"_blank\" rel=\"noopener\">Apple heeft een recordkwartaal achter de rug<\/a>: het concern zag zijn <strong>omzet 6% groeien tot 57,6 miljard dollar<\/strong> (circa 41,67 miljard euro). Ook de twee paradepaardjes van Apple zaten alweer mooi op recordkoers: de voorbije drie maanden gingen er wereldwijd <strong>51 m<\/strong><\/p>\n<p><strong>iljoen iPhones en 26 miljoen iPads<\/strong> over de toonbank. De groep verkocht daarenboven ook nog zowat\u00a0<strong>4,8 miljoen Mac&#8217;s<\/strong>, dat zijn er 700.000 meer dan een jaar eerder.<\/p>\n<p>\u00a0<\/p>\n<p>Toch zijn er ook enkele onweerswolken. Dat de <strong>nettowinst een beetje daalde<\/strong> (tot 13,07 miljard dollar of zo&#8217;n 9,5 miljard euro), tot daar nog aan toe. Maar dat de<strong> verkoop van de iPhone<\/strong>, ondanks de lancering van de 5S en de 5C, <strong>toch een eind onder de 55 miljoen stuks<\/strong> bleef die de analisten naar voren hadden geschoven, baart zorgen. Al kwam de iPad gelukkig wel boven de geraamde 23 miljoen uit.<\/p>\n<p>\u00a0<\/p>\n<h2>Ter plaatse rust?<\/h2>\n<p>Blijkbaar is ook <strong>CEO Tim Cook er niet helemaal gerust in<\/strong>. Officieel is hij natuurlijk &#8220;zeer blij met de recordverkoop voor iPhone en iPad, de sterke prestaties van onze Mac-producten en de blijvende groei van iTunes, Software en Services&#8221;, maar wat dan gezegd van de <strong>bijzonder voorzichtige prognose voor het lopende kwartaal<\/strong>: &#8220;een omzet tussen 42 en 44 miljard dollar&#8221;?<\/p>\n<p>\u00a0<\/p>\n<p>Dat bedrag is niet alleen onder de gemiddelde analistenverwachting van 45,6 miljard dollar, het betekent ook \u2013 en dat is veel onrustbarender \u2013 zo goed als een <strong>status-quo tegenover hetzelfde kwartaal<\/strong> een jaar eerder, toen de omzet afklokte op 43,6 miljard dollar.<\/p>\n<p>\u00a0<\/p>\n<p>Die &#8220;ter plaatse rust&#8221; is bovendien des te vreemder omdat Apple eind vorig jaar nog met veel bombarie <strong>de grote doorbraak in China aankondigde<\/strong> dankzij de <a href=\"nl\/belgie\/b-electronica\/item\/17282-apple-sluit-megadeal-in-china-en-speelt-voor-kerstman\" target=\"_blank\" rel=\"noopener\">deal met &#8217;s werelds grootste mobiele operator China Mobile<\/a>. Blijkbaar zijn ze in Cupertino tot het besef gekomen dat de <strong>concurrentie van <\/strong><a href=\"nl\/belgie\/b-electronica\/item\/17501-voor-het-eerst-meer-dan-1-miljard-smartphones-verkocht\" target=\"_blank\" rel=\"noopener\"><strong>Samsung<\/strong> (dat in 2013 zijn voorsprong op Apple nog vergrootte)<\/a> en vooral van <strong>het Chinese Huawei (vorig jaar de derde snelste groeier ter wereld)<\/strong> moordend is.<\/p>\n<p>\u00a0<\/p>\n<p><strong>&#8220;Ons doel is altijd de beste producten verkopen, niet de meeste producten&#8221;<\/strong>, probeerde Tim Cook tijdens een &#8216;conference call&#8217; met financieel analisten de twijfels weg te wuiven. Dat zal de vele fans van het merk als muziek in de oren klinken, maar of de belegger-aandeelhouders er ook zo over denken, valt zeer te betwijfelen&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>iPhone en iPad breken records Apple heeft een recordkwartaal achter de rug: het concern zag zijn omzet 6% groeien tot 57,6 miljard dollar (circa 41,67 miljard euro). Ook de twee paradepaardjes van Apple zaten alweer mooi op recordkoers: de voorbije drie maanden gingen er wereldwijd 51 m iljoen iPhones en 26 miljoen iPads over de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple-baas Tim Cook heel voorzichtig ondanks recordomzet - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/apple-baas-tim-cook-heel-voorzichtig-ondanks-recordomzet\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple-baas Tim Cook heel voorzichtig ondanks recordomzet - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"iPhone en iPad breken records Apple heeft een recordkwartaal achter de rug: het concern zag zijn omzet 6% groeien tot 57,6 miljard dollar (circa 41,67 miljard euro). Ook de twee paradepaardjes van Apple zaten alweer mooi op recordkoers: de voorbije drie maanden gingen er wereldwijd 51 m iljoen iPhones en 26 miljoen iPads over de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/apple-baas-tim-cook-heel-voorzichtig-ondanks-recordomzet\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-28T13:25:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"281\" \/>\n\t<meta property=\"og:image:height\" content=\"147\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/elektro\\\/apple-baas-tim-cook-heel-voorzichtig-ondanks-recordomzet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/elektro\\\/apple-baas-tim-cook-heel-voorzichtig-ondanks-recordomzet\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Apple-baas Tim Cook heel voorzichtig ondanks recordomzet\",\"datePublished\":\"2014-01-28T13:25:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/elektro\\\/apple-baas-tim-cook-heel-voorzichtig-ondanks-recordomzet\\\/\"},\"wordCount\":371,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/elektro\\\/apple-baas-tim-cook-heel-voorzichtig-ondanks-recordomzet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"articleSection\":[\"Elektro\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2014\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/elektro\\\/apple-baas-tim-cook-heel-voorzichtig-ondanks-recordomzet\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/elektro\\\/apple-baas-tim-cook-heel-voorzichtig-ondanks-recordomzet\\\/\",\"name\":\"Apple-baas Tim Cook heel voorzichtig ondanks recordomzet - 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