{"id":48799,"date":"2021-05-19T07:02:56","date_gmt":"2021-05-19T07:02:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/russian-discounter-mere-eyes-belgium\/"},"modified":"2021-05-19T07:02:56","modified_gmt":"2021-05-19T07:02:56","slug":"russian-discounter-mere-eyes-belgium","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/russian-discounter-mere-eyes-belgium\/","title":{"rendered":"Russische discounter Mere ook naar Belgi\u00eb"},"content":{"rendered":"<p><strong>Mere<\/strong>, de prijsvechter uit Rusland die intussen in negen landen actief is, heeft grote West-Europese ambities en wil nog dit jaar tien winkels in Belgi\u00eb openen. Eerder raakten ook al plannen bekend voor Frankrijk, het VK, Itali\u00eb en Oostenrijk.<\/p>\n<p><!--break--><\/p>\n<h2>\nTijd en geld besparen<\/h2>\n<p>Mere kondigt z\u2019n Belgische plannen aan op de website merebelgium.com: \u201cWe <a href=\"https:\/\/merebelgium.com\/en\/\">plannen om 10 supermarkten in Belgi\u00eb te openen<\/a> in 2021\u201d, zegt het bedrijf, dat z\u2019n Belgische hoofdzetel met de naam Lightkommerz heeft gevestigd in Elsene. De afgelopen dagen bevestigde de keten ook al expansieplannen <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/russische-prijsvechter-mere-richt-pijlen-op-verenigd-koninkrijk-%C3%A9n-frankrijk\">in het VK en in Frankrijk<\/a>. In Spanje zijn de eerste winkels al open. Het lijkt er dus sterk op dat de prijsvechter grote West-Europese ambities heeft. Op de website doet Mere een oproep naar winkelpandeigenaren en leveranciers, om samen te werken. De keten zoekt ook een expansiemanager.<br \/>\n\u00a0<\/p>\n<p>De retailer wil er zijn voor mensen die tijd en geld willen besparen. Mere garandeert de laagst mogelijke prijzen dank zij rechtstreekse samenwerking met producenten, een strikt kostenbeheersingsbeleid en minimale marges. \u201cIn onze winkel betaalt de klant voor de goederen, niet voor het merk,\u201d luidt het. De winkels ogen spartaans, met een beperkt assortiment van 1500 tot 2000 essenti\u00eble producten uitgestald op paletten. De prijzen zouden zo\u2019n 20% lager liggen dan gebruikelijk bij harddiscounters.<\/p>\n<p>\u00a0<\/p>\n<h2>Uitdager voor Aldi en Lidl<\/h2>\n<p>Met die aanpak wordt Mere een uitdager voor de harddiscounters <strong>Aldi<\/strong> en <strong>Lidl<\/strong>, die zich de afgelopen jaren iets hoger in de markt zijn gaan positioneren, met een warmer winkelbeeld en een wat groter assortiment met verse producten en A-merken. Mogelijk ziet de Russische keten dat er zich kansen aandienen aan de onderkant van de markt.<br \/>\n\u00a0<\/p>\n<p>Mere is alleszins geen kleine speler. Het bedrijf is naar eigen zeggen een van de grootste discounters op de Oost-Europese markt. In Rusland, Wit-Rusland en Kazachstan werkt de keten onder de naam <strong>Svetofor<\/strong>. De retailer heeft meer dan 2000 winkels in 9 landen. In 2018 begon de discounter <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/russische-fooddiscounter-mere-breidt-verder-uit-europa\">aan een Europese veroveringstocht<\/a>. Onder de naam Mere kwamen er winkels in Roemeni\u00eb, Duitsland, Polen, Litouwen en Letland. In Belgi\u00eb zou het bedrijf al sinds vorig jaar actief zijn.<br \/>\n\u00a0<\/p>\n<p>Wel meer en meer Russische retailers vinden hun weg naar Europa: in 2020 opende de snel groeiende verswinkelketen <strong>VkusVill<\/strong> <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/russische-keten-vkusvill-opent-eerste-winkel-benelux\">een winkel in Amsterdam<\/a> en begin dit jaar ging <strong>Wildberries<\/strong>, de grootste e-commercespeler van Rusland, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/wildberries-start-duitsland\">van start in Duitsland<\/a>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mere, de prijsvechter uit Rusland die intussen in negen landen actief is, heeft grote West-Europese ambities en wil nog dit jaar tien winkels in Belgi\u00eb openen. Eerder raakten ook al plannen bekend voor Frankrijk, het VK, Itali\u00eb en Oostenrijk. Tijd en geld besparen Mere kondigt z\u2019n Belgische plannen aan op de website merebelgium.com: \u201cWe plannen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-48799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Russische discounter Mere ook naar Belgi\u00eb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Mere, de prijsvechter uit Rusland die intussen in negen landen actief is, heeft grote West-Europese ambities en 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