{"id":49142,"date":"2021-06-03T13:40:14","date_gmt":"2021-06-03T13:40:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/fairtrade-belgium-reaches-new-record-despite-covid\/"},"modified":"2021-06-03T13:40:14","modified_gmt":"2021-06-03T13:40:14","slug":"fairtrade-belgium-reaches-new-record-despite-covid","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/fairtrade-belgium-reaches-new-record-despite-covid\/","title":{"rendered":"Fairtrade blijft overeind in coronajaar"},"content":{"rendered":"<p>Ondanks de uitbraak van de coronacrisis vorig jaar, wist <strong>Fairtrade<\/strong> Belgium goed stand te houden. Meer nog: de organisatie sprak in zijn jaarverslag zelfs van een recordjaar.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Record<\/h2>\n<p>In\u00a02020 kocht 84,3% van de Belgen op zijn minst \u00e9\u00e9n Fairtrade-product, een nieuw record. Dat meer mensen de producten kochten, hangt samen met het groeiende aanbod: Belgen hadden de keuze uit 6121\u00a0Fairtrade-producten, een stijging met 19% ten opzichte van het jaar ervoor. Toch had de crisis wel degelijk een impact, stelt directeur Nicolas Lambert: \u201cZo zien we bijvoorbeeld dat de <a href=\"https:\/\/fairtrade-belgium.prezly.com\/malgre-le-covid-le-fairtrade-est-plus-pertinent-que-jamais\" target=\"_blank\" rel=\"noopener\">cijfers op koffie achteruitgaan<\/a> door de sluiting van de horeca.\u201d Ook de verkoop van bananen daalde ten opzichte van 2019.<\/p>\n<p>\u00a0<\/p>\n<p>De mindere prestaties van koffie en bananen werd gedeeltelijk gecompenseerd door een sterke groei van cacaoproducten en rietsuiker. Daardoor heeft Fairtrade-chocolade inmiddels een marktaandeel van 8,5% in Belgi\u00eb.<\/p>\n<p>\u00a0<\/p>\n<h2>Noodfonds<\/h2>\n<p>De daling van de verkoop van bepaalde producten onder invloed van de coronapandemie had uiteraard ook gevolgen voor de producenten. De boeren hadden niet enkel minder inkomsten, maar ook hogere kosten. Verschillende actoren in het Fairtrade systeem richtten daarom een covid-noodfonds op, dat 15\u00a0miljoen euro verzamelde om de boeren financieel te ondersteunen.<\/p>\n<p>\u00a0<\/p>\n<p>Na het relatief meevallende coronajaar wil de organisatie in\u00a02021 opnieuw producenten, bedrijven, consumenten en ook overheden samenbrengen rond de waarden en principes van eerlijke handel. \u201cWant na covid moet het duurzamer en moeten de mens en planeet definitief centraal staan in de wereldhandel \u00e9n in de economie\u201d, klinkt het.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ondanks de uitbraak van de coronacrisis vorig jaar, wist Fairtrade Belgium goed stand te houden. Meer nog: de organisatie sprak in zijn jaarverslag zelfs van een recordjaar. \u00a0 Record In\u00a02020 kocht 84,3% van de Belgen op zijn minst \u00e9\u00e9n Fairtrade-product, een nieuw record. Dat meer mensen de producten kochten, hangt samen met het groeiende aanbod: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-49142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fairtrade blijft overeind in coronajaar - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ondanks de coronacrisis vorig jaar wist Fairtrade Belgium goed stand te houden. 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