{"id":49440,"date":"2021-06-17T14:12:28","date_gmt":"2021-06-17T14:12:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/dr-martens-sells-more-shoes-during-covid-year\/"},"modified":"2021-06-17T14:12:28","modified_gmt":"2021-06-17T14:12:28","slug":"dr-martens-sells-more-shoes-during-covid-year","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/","title":{"rendered":"Dr. Martens verkoopt meer schoenen in coronajaar"},"content":{"rendered":"<p><strong>Dr. Martens<\/strong>, vooral bekend om zijn stoere bottines met opvallende stiksels, zag zijn omzet afgelopen jaar opnieuw stevig groeien, ondanks aanhoudende winkelsluitingen door corona.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>&#8220;Waken over imago&#8221;<\/h2>\n<p>Het Britse schoenenmerk verkocht in het boekjaar 2020-2021, dat afliep op 31\u00a0maart, 12,7\u00a0miljoen paar schoenen, tegenover 11,1\u00a0miljoen een jaar eerder. CEO Kenny Wilson zei dat de toename tijdens de pandemie de kracht van het merk illustreerde. \u201cIn moeilijke tijden wenden consumenten zich tot <a href=\"https:\/\/www.reuters.com\/business\/dr-martens-kicks-off-listed-status-with-22-earnings-rise-2021-06-17\/\" target=\"_blank\" rel=\"noopener\">producten die ze vertrouwen<\/a> en waarvan ze weten dat ze er de komende jaren niet mee uit de toon zullen vallen.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>De totale omzet steeg uiteindelijk met 15% tot 773\u00a0miljoen pond (900\u00a0miljoen euro), waarbij de forse groei van de onlineverkoop (+73%) de klap van pandemie-gerelateerde winkelsluitingen verzachtte. De brutobedrijfswinst (ebitda) nam met 22% toe tot 224\u00a0miljoen pond (260\u00a0miljoen euro). Netto lag de winst ongeveer de helft lager dan een jaar geleden, een gevolg van <a href=\"https:\/\/www.lc.nl\/economie\/Dr.-Martens-boekt-door-onlineshoppen-hogere-omzet-in-coronatijd-26888650.html\" target=\"_blank\" rel=\"noopener\">eenmalige kosten verbonden aan de beursgang<\/a> begin dit jaar, schrijft Leeuwarder Courant.<\/p>\n<p>\u00a0<\/p>\n<p>Wilson zei verder dat het bedrijf reeds voor het uitbreken van de coronacrisis in digitale verkoopkanalen had ge\u00efnvesteerd. In de toekomst wil Dr. Martens overigens met minder winkeliers samenwerken, maar wel intensiever, zodat het merkimago beter bewaakt kan worden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr. Martens, vooral bekend om zijn stoere bottines met opvallende stiksels, zag zijn omzet afgelopen jaar opnieuw stevig groeien, ondanks aanhoudende winkelsluitingen door corona. \u00a0 &#8220;Waken over imago&#8221; Het Britse schoenenmerk verkocht in het boekjaar 2020-2021, dat afliep op 31\u00a0maart, 12,7\u00a0miljoen paar schoenen, tegenover 11,1\u00a0miljoen een jaar eerder. CEO Kenny Wilson zei dat de toename [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-49440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dr. Martens verkoopt meer schoenen in coronajaar - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het Britse schoenenmerk Dr. Martens zag de omzet afgelopen jaar opnieuw stevig groeien, ondanks aanhoudende winkelsluitingen door corona.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Martens verkoopt meer schoenen in coronajaar - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Het Britse schoenenmerk Dr. Martens zag de omzet afgelopen jaar opnieuw stevig groeien, ondanks aanhoudende winkelsluitingen door corona.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-17T14:12:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1653304951.jpg?fit=997%2C744&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"997\" \/>\n\t<meta property=\"og:image:height\" content=\"744\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Dr. Martens verkoopt meer schoenen in coronajaar\",\"datePublished\":\"2021-06-17T14:12:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/\"},\"wordCount\":200,\"publisher\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1653304951.jpg\",\"articleSection\":[\"Mode\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.retaildetail.be\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/\",\"url\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/\",\"name\":\"Dr. Martens verkoopt meer schoenen in coronajaar - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1653304951.jpg\",\"datePublished\":\"2021-06-17T14:12:28+00:00\",\"description\":\"Het Britse schoenenmerk Dr. Martens zag de omzet afgelopen jaar opnieuw stevig groeien, ondanks aanhoudende winkelsluitingen door corona.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/#primaryimage\",\"url\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1653304951.jpg\",\"contentUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1653304951.jpg\",\"width\":997,\"height\":744},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.retaildetail.be\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dr. Martens verkoopt meer schoenen in coronajaar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#website\",\"url\":\"https:\/\/www.retaildetail.be\/nl\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\/\/www.retaildetail.be\/nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg\",\"contentUrl\":\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9\",\"name\":\"dev@grandiz.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"caption\":\"dev@grandiz.com\"},\"sameAs\":[\"http:\/\/preprod.retaildetail.be\"],\"url\":\"https:\/\/www.retaildetail.be\/nl\/author\/devgrandiz-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dr. Martens verkoopt meer schoenen in coronajaar - RetailDetail BE","description":"Het Britse schoenenmerk Dr. Martens zag de omzet afgelopen jaar opnieuw stevig groeien, ondanks aanhoudende winkelsluitingen door corona.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/","og_locale":"nl_NL","og_type":"article","og_title":"Dr. Martens verkoopt meer schoenen in coronajaar - RetailDetail BE","og_description":"Het Britse schoenenmerk Dr. Martens zag de omzet afgelopen jaar opnieuw stevig groeien, ondanks aanhoudende winkelsluitingen door corona.","og_url":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/","og_site_name":"RetailDetail BE","article_published_time":"2021-06-17T14:12:28+00:00","og_image":[{"width":997,"height":744,"url":"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1653304951.jpg?fit=997%2C744&quality=100&strip=all&ssl=1","type":"image\/jpeg"}],"author":"dev@grandiz.com","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"dev@grandiz.com","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/"},"author":{"name":"dev@grandiz.com","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9"},"headline":"Dr. Martens verkoopt meer schoenen in coronajaar","datePublished":"2021-06-17T14:12:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/"},"wordCount":200,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1653304951.jpg","articleSection":["Mode"],"inLanguage":"nl-NL","copyrightYear":"2021","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/","url":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/","name":"Dr. Martens verkoopt meer schoenen in coronajaar - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1653304951.jpg","datePublished":"2021-06-17T14:12:28+00:00","description":"Het Britse schoenenmerk Dr. Martens zag de omzet afgelopen jaar opnieuw stevig groeien, ondanks aanhoudende winkelsluitingen door corona.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1653304951.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1653304951.jpg","width":997,"height":744},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/dr-martens-sells-more-shoes-during-covid-year\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Dr. Martens verkoopt meer schoenen in coronajaar"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9","name":"dev@grandiz.com","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","caption":"dev@grandiz.com"},"sameAs":["http:\/\/preprod.retaildetail.be"],"url":"https:\/\/www.retaildetail.be\/nl\/author\/devgrandiz-com\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1653304951.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/49440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/comments?post=49440"}],"version-history":[{"count":0,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/49440\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media\/49438"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media?parent=49440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/categories?post=49440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/tags?post=49440"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/people?post=49440"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/extra?post=49440"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/company?post=49440"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/topic?post=49440"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/region?post=49440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}