{"id":49935,"date":"2021-07-12T12:55:21","date_gmt":"2021-07-12T12:55:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lapplication-de-comparaison-pingprice-veut-ameliorer-la-transparence-des-prix\/"},"modified":"2021-07-12T12:55:21","modified_gmt":"2021-07-12T12:55:21","slug":"lapplication-de-comparaison-pingprice-veut-ameliorer-la-transparence-des-prix","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/lapplication-de-comparaison-pingprice-veut-ameliorer-la-transparence-des-prix\/","title":{"rendered":"Hoe vergelijkingsapp Pingprice de prijstransparantie wil verhogen"},"content":{"rendered":"<p>Met de app Pingprice kunnen shoppers snel en eenvoudig checken of ze in de supermarkt wel de laagste prijs betalen voor elk product. \u201c<strong>Colruyt<\/strong> is echt niet altijd de goedkoopste\u201d, zegt bedenker Christophe Echement.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Ook lokale prijzen<\/h2>\n<p>De nieuwe smartphoneapp Pingprice laat consumenten toe om heel eenvoudig supermarktprijzen te vergelijken. Wie de toepassing installeert en de barcode scant van een product, ziet meteen een lijstje met de actuele verkoopprijs in verschillende supermarkten in de buurt. De app toont de verschillen, meldt welke promoties er lopen en geeft ook de kilo- of literprijs mee waar dat relevant is.<br \/>\n\u00a0<\/p>\n<p>\u201cWe willen de <strong>Yuka<\/strong> van de prijzen worden\u201d, zegt Christophe Echement, die de app ontwikkelde, met een verwijzing <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/machtige-yuka-app-groeit-fors-belgi%C3%AB\">naar de bekende Franse gezondheidsapp<\/a>. \u201cWe vergelijken meer dan \u00e9\u00e9n miljoen prijzen per dag in 75 winkels in alle regio\u2019s van het land. Bij Colruyt doen we dat zelfs twee keer per dag omdat de Rode Prijzen vaak wijzigen. We houden ook rekening met promoties en met lokale prijszetting: je kan zelf kiezen in welke regio of stad je de prijzen wil vergelijken.\u201d Gepersonaliseerde prijzen, zoals de Nutri-Score korting bij <strong>Delhaize<\/strong>, neemt de app niet mee.<\/p>\n<p>\u00a0<\/p>\n<h2>Prijsbewustzijn aanwakkeren<\/h2>\n<p>Gebruiksgemak is volgens de bedenker \u00e9\u00e9n van de troeven van de nieuwe tool. Shoppers kunnen thuis de prijzen checken, of terwijl ze aan het winkelen zijn. \u201cIk wil meer transparantie brengen, want door de vele promoties, prijswijzigingen en regionale verschillen hebben consumenten niet altijd een goed beeld van de prijsverschillen in de markt.\u201d<br \/>\n\u00a0<\/p>\n<p>Echement wijst erop dat Colruyt niet altijd de goedkoopste is voor elk product: de prijsconcurrentie met <strong>Albert Heijn<\/strong> verloopt op het scherp van de snee. \u201cWe weten dat Colruyt iets goedkoper is in het noorden van het land, door de rivaliteit met de Nederlandse keten. Wanneer ik op sociale media producten deel die toch goedkoper zijn bij Albert Heijn, dan reageert Colruyt vaak met het argument dat ze bij aankoop van meerdere stuks w\u00e9l goedkoper zijn. Maar dat vind ik niet helemaal correct.\u201d Er zijn overigens ook mensen die de app gebruiken om er een spelletje mee te spelen, waarbij de deelnemers de prijs van een product moeten raden. \u201cZo wordt het prijsbewustzijn aangewakkerd.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>Nieuwe functionaliteiten<\/h2>\n<p>Pingprice is pas twee maanden op de markt. Christophe Echement bouwt volop aan versie 2 van de app, waarin gebruikers ook de historiek van hun scans zullen kunnen raadplegen en verversen. Wellicht komen er enkele nieuwe functionaliteiten, zoals de mogelijkheid om een waarschuwing te ontvangen wanneer bepaalde producten in prijs worden verlaagd. De bedenker broedt ook op (betaalde) oplossingen voor retailers en merken, met een rapportering van de prijsevoluties en alerts wanneer concurrerende merken promotie-acties lanceren of prijsverlagingen doorvoeren. Voor consumenten is het gebruik gratis, al sluit Echement niet uit dat er een betalend abonnement komt voor intensieve gebruikers.<br \/>\n\u00a0<\/p>\n<p>Met zowat 500 scans per dag begint Pingprice erg bescheiden, maar het aantal gebruikers neemt snel toe, de feedback is positief en mensen delen hun ervaringen gul op sociale media. \u201cVoorlopig hebben we meer Franstalige gebruikers, omdat er in de Franstalige pers al een artikel over ons verscheen. Ik wil echt een referentie-app worden. We kijken ook al voorzichtig naar het buitenland.\u201d<\/p>\n<p>\u00a0<\/p>\n<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Met de app Pingprice kunnen shoppers snel en eenvoudig checken of ze in de supermarkt wel de laagste prijs betalen voor elk product. \u201cColruyt is echt niet altijd de goedkoopste\u201d, zegt bedenker Christophe Echement. \u00a0 Ook lokale prijzen De nieuwe smartphoneapp Pingprice laat consumenten toe om heel eenvoudig supermarktprijzen te vergelijken. Wie de toepassing installeert [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-49935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hoe vergelijkingsapp Pingprice de prijstransparantie wil verhogen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Met de app Pingprice kunnen shoppers snel en eenvoudig checken of ze in de supermarkt wel de laagste prijs betalen voor elk product. Colruyt is echt niet altijd de goedkoopste\u201d, zegt bedenker Christophe Echement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/lapplication-de-comparaison-pingprice-veut-ameliorer-la-transparence-des-prix\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoe vergelijkingsapp Pingprice de prijstransparantie wil verhogen - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Met de app Pingprice kunnen shoppers snel en eenvoudig checken of ze in de supermarkt wel de laagste prijs betalen voor elk product. 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