{"id":50405,"date":"2021-08-06T13:14:14","date_gmt":"2021-08-06T13:14:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/vkusvill-withdraws-wrong-advertisement\/"},"modified":"2021-08-06T13:14:14","modified_gmt":"2021-08-06T13:14:14","slug":"vkusvill-withdraws-wrong-advertisement","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/vkusvill-withdraws-wrong-advertisement\/","title":{"rendered":"VkusVill trekt \u2018foute\u2019 reclame weer in"},"content":{"rendered":"<p>De Russische supermarktketen <strong>VkusVill<\/strong>, die ook in Nederland actief is, heeft een reclamecampagne waarin een lesbisch koppel te zien was, weer ingetrokken. De advertentie lokte in Rusland een storm van protest uit en het koppel moest het land zelfs ontvluchten.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Excuses<\/h2>\n<p>De bewuste advertentie voor rijstballetjes met hummus <a href=\"https:\/\/www.demorgen.be\/nieuws\/russisch-lesbisch-koppel-moet-met-gezin-vluchten-naar-spanje-wegens-bedreigingen-na-verboden-reclame~bd412535\/\" target=\"_blank\" rel=\"noopener\">verscheen eind juni<\/a>, schrijft De Morgen. Het beeld toont een moeder met haar twee dochters en de lesbische vriendin van \u00e9\u00e9n van hen. De campagne leidde tot hevige commentaren en haatberichten op sociale media, waarbij de betrokkenen zelfs doodsbedreigingen ontvingen. Ook de foodretailer werd trouwens stevig op de korrel genomen vanwege \u2018homoseksuele propaganda\u2019.<\/p>\n<p>\u00a0<\/p>\n<p>VkusVill bood daarop zijn excuses aan en trok de campagne weer in. Het bedrijf verklaarde dat het een fout had gemaakt en \u201cde gevoelens van een groot aantal van onze klanten en medewerkers had gekwetst.\u201d Later verscheen een nieuwe versie van de advertentie, maar ditmaal met hetero-gezinnen.<\/p>\n<p>\u00a0<\/p>\n<h2>Tweestrijd<\/h2>\n<p>De familie van de oorspronkelijke advertentie moest Rusland ontvluchten en vond onderdak in Barcelona. \u201cWe hoeven ons geluk niet te verbergen om een familie te zijn. Enorm bedankt aan degenen die ons steunden, aan degenen die het riskeerden om zich uit te spreken voor ons, en aan degenen die ons persoonlijk hielpen&#8221;, aldus de moeder.<\/p>\n<p>\u00a0<\/p>\n<p>Het voorval brengt VkusVill in een lastig parket: de versretailer wil zich graag profileren als een hippe en\u00a0progressieve keten, die klaar is om het Westen te veroveren. Na de start\u00a0in Amsterdam neemt de formule onder andere Parijs in het vizier. Vraag is echter hoe die\u00a0excuses en het feit dat de retailer zich zo snel weer naar\u00a0het Russische conservatisme voegt daar zullen\u00a0vallen. Zal de keten op een gegeven moment\u00a0moeten kiezen tussen\u00a0Westers succes of trouw aan het thuisland?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Russische supermarktketen VkusVill, die ook in Nederland actief is, heeft een reclamecampagne waarin een lesbisch koppel te zien was, weer ingetrokken. De advertentie lokte in Rusland een storm van protest uit en het koppel moest het land zelfs ontvluchten. \u00a0 Excuses De bewuste advertentie voor rijstballetjes met hummus verscheen eind juni, schrijft De Morgen. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VkusVill trekt \u2018foute\u2019 reclame weer in - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Russische supermarktketen VkusVill, die ook in Nederland actief is, heeft een reclamecampagne met een lesbisch koppel, weer ingetrokken. 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