{"id":50521,"date":"2021-08-16T07:30:06","date_gmt":"2021-08-16T07:30:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/zeeman-mars-jbc-and-dobbi-stage-retaildetail-day\/"},"modified":"2021-08-16T07:30:06","modified_gmt":"2021-08-16T07:30:06","slug":"zeeman-mars-jbc-and-dobbi-stage-retaildetail-day","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/zeeman-mars-jbc-and-dobbi-stage-retaildetail-day\/","title":{"rendered":"Zeeman, Mars en Dobbi op podium RetailDetail Day"},"content":{"rendered":"

De RetailDetail Day, het jaarlijkse marketingcongres voor de retailbranche, pakt dit jaar opnieuw uit met een knappe en gevarieerde affiche. Duurzaamheid en inclusie vormen de rode draad in het programma, waarvan we de eerste sprekers nu bekendmaken.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Spraakmakende verhalen<\/h2>\n

Noteer donderdag 16\u00a0september in uw agenda: de RetailDetail Day, h\u00e9t marketingevent voor de retailsector, is intussen aan de achtste editie toe, met opnieuw een razend interessant programma. We laten de corona-ellende achter ons en kijken weer volop naar de toekomst van retail: die zal namelijk duurzaam zijn of niet zijn.<\/p>\n

\u00a0<\/p>\n

Spraakmakend is bijvoorbeeld de naamsverandering van \u2019s werelds bekendste rijstmerk. Het gaat om meer dan een rebranding: Ben\u2019s Original<\/strong> lanceert een nieuwe merkmissie om kansen te cre\u00ebren die ieder\u00e9\u00e9n een plek aan tafel bieden<\/a>. Producent Mars Food<\/strong> vaardigt met Anja Spielmann en S\u00e9bastien Gelsomino twee internationale sprekers af om het verhaal te duiden.<\/p>\n

\u00a0<\/p>\n

Slimme marketing<\/h2>\n

Drie jaar geleden ging Dobbi<\/strong> van start als een was- en stomerijdienst voor consumenten. Vandaag profileert het platform zich als een partner voor moderetailers die willen verduurzamen. Na Nederland en Belgi\u00eb moet de rest van de wereld volgen. Hoe Dobbi moderetailers op weg kan helpen naar een circulair model, dat komen oprichters Maurits Tiethoff en Ruben van Pelt vertellen.<\/p>\n

\u00a0<\/p>\n

En wie denkt dat het bij textieldiscounter Zeeman<\/strong> enkel draait om lage prijzen, die denkt verkeerd. De prijsvechter werkt zich in de gunst van hipsters<\/a> dankzij slimme marketing met een knipoog. Bovendien staat duurzaamheid hoog op de agenda: de retailer zet stappen om verantwoord in te kopen, lanceerde vorig jaar een genderneutrale collectie<\/a> en stapte recent in de tweedehandsmarkt<\/a>. Niemand minder dan topman Erik-Jan Mares komt tekst en uitleg geven. Niet te missen!<\/p>\n

\u00a0<\/p>\n

Eindelijk weer netwerken<\/h2>\n

Hiermee is de affiche nog niet compleet: binnenkort maken we een tweede reeks namen bekend, en ook dat zijn kleppers. De deskundige moderator van dienst is uiteraard opnieuw retailexpert Gino Van Ossel van Vlerick Business School.<\/p>\n

\u00a0<\/p>\n

De RetailDetail Day vindt plaats op donderdag 16 september in de eventlocatie van RetailDetail, in Shopping Stadsfeestzaal op de Meir in Antwerpen. Het wordt een hybride event: deelnemers kunnen naar keuze het congres ter plaatse live meemaken \u2013 eindelijk weer netwerken, in coronaveilige omstandigheden! \u2013 of vanop afstand de livestream volgen. Hier kan je tickets bestellen en vind je meer info over het programma<\/a>. Tot dan!<\/p>\n","protected":false},"excerpt":{"rendered":"

De RetailDetail Day, het jaarlijkse marketingcongres voor de retailbranche, pakt dit jaar opnieuw uit met een knappe en gevarieerde affiche. Duurzaamheid en inclusie vormen de rode draad in het programma, waarvan we de eerste sprekers nu bekendmaken. \u00a0 Spraakmakende verhalen Noteer donderdag 16\u00a0september in uw agenda: de RetailDetail Day, h\u00e9t marketingevent voor de retailsector, is […]<\/p>\n","protected":false},"author":1,"featured_media":50519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"\nZeeman, Mars en Dobbi op podium RetailDetail Day - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De RetailDetail Day, het jaarlijkse marketingcongres voor de retailbranche, pakt dit jaar opnieuw uit met een knappe en gevarieerde affiche. 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