{"id":50541,"date":"2021-08-16T13:31:13","date_gmt":"2021-08-16T13:31:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-et-okay-renonceront-au-poulet-de-chair-a-croissance-rapide-en-2026\/"},"modified":"2021-08-16T13:31:13","modified_gmt":"2021-08-16T13:31:13","slug":"colruyt-et-okay-renonceront-au-poulet-de-chair-a-croissance-rapide-en-2026","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-et-okay-renonceront-au-poulet-de-chair-a-croissance-rapide-en-2026\/","title":{"rendered":"Colruyt en OKay dumpen plofkip in 2026, Delhaize volgt"},"content":{"rendered":"<p><em>(Update)<\/em>\u00a0<strong>Colruyt<\/strong> en <strong>OKay<\/strong> kondigen aan dat ze &#8211; als eerste retailers in Belgi\u00eb &#8211; tegen\u00a02026 voor hun standaardkip overschakelen naar vleeskippen die voldoen aan de criteria van het Better Chicken Commitment. Ook <strong>Delhaize<\/strong> sluit zich aan.\u00a0<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Dierenwelzijn<\/h2>\n<p>Dat raamwerk werd in\u00a02017 gelanceerd door een dertigtal ngo\u2019s en legt bijkomende normen vast op vlak van dierenwelzijn. De kippen krijgen onder andere meer ruimte en er is daglicht in de stallen. Daarnaast wordt er overgestapt naar een trager groeiend ras, waardoor de dieren ook een tot twee weken langer leven.<\/p>\n<p>\u00a0<\/p>\n<p>De overschakeling naar de nieuwe normen vraagt heel wat investeringen van de producenten: zo moeten de stallen worden aangepast. \u201cDaarom zal de uitrol geleidelijk gebeuren,&#8221; zegt marketingdirecteur Guy Elewaut. \u201cIn plaats van ons af te sluiten van een sector die belangrijk is voor de Belgische economie \u2013 meer dan 230 Belgische kwekerijen voor Colruyt &#8211; nemen wij onze verantwoordelijkheid door ervoor te kiezen om onze partners te begeleiden in hun duurzaamheidsproces.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>Primeur<\/h2>\n<p>Colruyt en OKay zijn de eerste Belgische retailers die de overstap maken naar de strengere productiecriteria. Ze hopen dat andere grote supermarkten snel zullen volgen. &#8220;Door deze criteria toe te passen op onze standaardkip, die meer dan 73% van ons totale volume kip vertegenwoordigt, hopen we een verschil te maken en de sector te inspireren.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Ook Delhaize heeft intussen aangekondigd dat het tegen 2026 strengere dierenwelzijnscriteria zal hanteren voor de standaardkip die goed is voor 80 procent van het verkochte assortiment. &#8220;We waren er al enige tijd mee bezig, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-en-okay-dumpen-plofkip-2026\">voerden hierover gesprekken met onze leveranciers<\/a>&#8220;, zegt woordvoerder Roel Dekelver aan persagentschap Belga. De aankondiging door Colruyt heeft \u00e9\u00e9n en ander versneld.<\/p>\n<p>\u00a0<\/p>\n<p>De timing van de aankondigingen is opmerkelijk: vorige week werd bekend dat alle grote Nederlandse supermarkten uiterlijk <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/geen-plofkippen-meer-nederlandse-supermarkten-belgie-volgt-niet\" target=\"_blank\" rel=\"noopener\">eind\u00a02023 zullen stoppen met de verkoop van plofkippen<\/a>. In De Standaard liet Colruyt toen nog weten dat er <a href=\"https:\/\/www.standaard.be\/cnt\/dmf20210812_97544791\" target=\"_blank\" rel=\"noopener\">geen concrete plannen waren<\/a> om het Nederlandse voorbeeld te volgen.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Update)\u00a0Colruyt en OKay kondigen aan dat ze &#8211; als eerste retailers in Belgi\u00eb &#8211; tegen\u00a02026 voor hun standaardkip overschakelen naar vleeskippen die voldoen aan de criteria van het Better Chicken Commitment. Ook Delhaize sluit zich aan.\u00a0 \u00a0 Dierenwelzijn Dat raamwerk werd in\u00a02017 gelanceerd door een dertigtal ngo\u2019s en legt bijkomende normen vast op vlak van [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt en OKay dumpen plofkip in 2026, Delhaize volgt - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt en OKay kondigen aan dat ze tegen 2026 voor hun standaardkip overschakelen naar vleeskippen die voldoen aan de hogere dierenwelzijnscriteria. 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